Only around one in five British cinemagoers feels 3D improves the cinema experience, a YouGov poll has found, while almost half felt it either made no difference to the experience, or even made it worse.

Highlights of the poll include:
– 22 per cent of British cinema goers feel that 3D cinema improves the cinema experience
– 47 per cent either thought 3D made no difference, or made it worse
– Just 19 per cent feel that 3D improves the quality of a film
– But 41 per cent think that 3D is just a gimmick
– When asked whether they would be more likely to see a film in 3D or 2D, if it was being shown in both formats, at the same time and for the same price, under half (47 per cent) said they would choose to see the film in 3D
– 49 per cent of those polled agreed with the statement that the hype about 3D films was a phase that would pass

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Categories: Articles, Consumer Behaviour, Research, UHD