CashPlayTV has launched, claiming to be the world’s first 24-hour quiz TV channel to run solely on social networks and mobile devices. The channel is licensed by UK comms regulator Ofcom and powered by the App:Play platform, the channel uses simulcast technology to transmit real-time video content to players, providing an unmatched, rich and collaborative gaming experience. The channel has launched on Facebook and is also available as a downloadable native app on mobile platforms including iOS and Android.

CashPlayTV presenters will pose a series of questions to viewers, whilst offering multiple ways to interact, ranging from free entry (e.g. sharing the game with a friend for a free credit) to pay-per-play options including Facebook Credits, in-app purchases and premium rate services.

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