Samsung Electronics, the world’s largest television maker, may use Google TV software in home- entertainment devices based on its own chips, rather than those from Intel, according to Bloomberg.

Samsung had previously considered using the Google software and balked after Google required use of Intel’s Atom chips, Google has now lifted the restriction. By using its own chips, Samsung delivers a setback to Intel’s effort to land its processors in home electronics and lessen its dependence on sales of personal computers.

Until now Google software has been used only in TVs and Blu-ray players from Sony and in a TV set-top box from Logitech International, all using Intel’s Atom chip.

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