Online video now accounts for the largest amount of IP traffic worldwide, according to figures from Cisco Visual Networking Index (VNI).

Online video – which represents streaming video, Flash and Internet TV – represents 26 per cent of all IP traffic, compared to 25 peer cent for P2P traffic (the former highest – down from 38 per cent last year).

Over one-third of the top 50 websites by traffic volume are now video sites, according to the study, which adds that there is much diversity among the video sites in the top 50, including video viewed on gaming consoles, Internet TV, short-form user-generated video, commercial video downloads and video distributed via content delivery networks.

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Categories: Articles, Broadband, Consumer Behaviour, Research