Discovery: TV Everywhere has to be monetised
September 17, 2010
Discovery Communications CEO David Zaslav said that he would embrace online delivery of content if it could be monetised. Discovery has been slow to embrace online content delivery, instead opting to use its web sites to deliver snippets of video aimed at driving viewership of its TV channels.
“Our deals provide that distributors have the right to our content through to the TV set,” Zaslav said. “We have been very careful about not putting our content out onto other platforms when the economic model doesn’t support it. TV Everywhere is actually something we are very encouraged by. If we can get our content through TV Everywhere authorised out onto the web and Nielsen can measure it or someone can measure it so we can monetise it, it would be very attractive.”