Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in US ad spending. Targeted and interactive TV advertising will lay the foundation for the long-term recovery of US ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to Advertising Outlook: Shifting Dollars.

The report features a survey of US advertising and media executives and found this group optimistic about 2010 ad spending as well as the long-term impact of advanced advertising formats. A majority would pay a premium for addressable TV ads, with almost 40 per cent willing to pay upwards of 20 per cent more over traditional TV ads.

Other posts by :

1. Major banks support AST SpaceMobile
2. Fitch downgrades DirecTV debt
3. BBC: You’ll miss me when I’m gone
4. Some new US Starlink subs face $1,000 start-up fee
5. Project Kuiper beating OneWeb
6. OQ Tech gets Luxembourg 5G-by-Sat concession
7. Roskosmos: Heads roll, launch project scrapped
8. MDA under pressure over satellite order
9. SES backs C-band action from FCC

Categories: Advertising, Research, Research Library