Publicis Groupe media agency MediaVest will spending "several million" dollars in advertising on Hulu, Adweek reports. MediaVest said it is upping spending on Hulu significantly, adding that the money is being shifted to the video site from both broadcast TV and other websites. The deal also calls for MediaVest to pay for a research initiative on Hulu's ad effectiveness that will determine its ability to do demo targeting.

Other posts by :

1. Hughes Satellite facing cash crunch
2. Major banks support AST SpaceMobile
3. Fitch downgrades DirecTV debt
4. BBC: You’ll miss me when I’m gone
5. Some new US Starlink subs face $1,000 start-up fee
6. Project Kuiper beating OneWeb
7. OQ Tech gets Luxembourg 5G-by-Sat concession
8. Roskosmos: Heads roll, launch project scrapped
9. MDA under pressure over satellite order

Categories: Advertising, Articles