DirecTV employs INVIDI advertising technologies
June 18, 2009
DirecTV will be able to provide advertisers with relevant local television advertising for the first time, using software developed by INVIDI Technologies Corporation, a specialist in advanced television advertising solutions. INVIDI's Advatar software, in combination with DirecTV's digital set-top boxes, will allow relevant local television advertising a based on geographic location and will position TV ads according to any marketer's specifications.
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