Dotcoms may bar Phrom
April 6, 2009
Phorm, the ad targeting company, is facing a major setback, with several of the world’s largest dotcom companies considering boycotting its controversial online advertising technology. Last month Open Rights Group, the privacy campaign group, sent a letter to nine of the internet’s biggest names – including Google, Bebo, Facebook and Yahoo – asking them to opt out of Phorm’s technology “to protect your users’ privacy”.
Phorm has developed technology that allows internet service providers to track what their users are doing online. ISPs can then sell that information to media companies and advertisers who can use it to place more relevant adverts on websites the user subsequently visits.
Although Phorm emphasises that the information is made anonymous and consumers can opt out, it has been attacked by privacy campaigners as online snooping.
Other posts by :
- IRIS2 free for government usage?
- Bank: AST SpaceMobile will orbit 356 satellites by 2030
- SpaceX launches 600th rocket
- Starlink: 10m customers and counting
- SES predicts end of ‘big’ Geo satellites
- Amazon Leo gets approval for 4,504 extra satellites
- SpaceX gets a portion of India
- TerreStar wants to build LEO network
- Musk: “No Starlink phone”