ITV renegotiating on Kangaroo ads?
November 19, 2008
ITV won the contract to sell ads for the venture as it guaranteed a high level of revenue. But ITV is understood to be trying to change the terms of the arrangement. Media Week reports they have become concerned the BBC won't supply full i-Player content but rather abridged versions. A BBC spokesman said: “BBC Worldwide hasn’t signed a binding ad sales agreement with ITV and discussions are still ongoing.”
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