Nokia Siemens Networks is putting the power of bringing advanced IPTV applications and services in the users' hands with its latest IPTV software release, Home Entertainment Release 3.0.

The new offering will allow for full User Interface (UI) customisation, flexible third party application integration and powerful management tools and verification processing. Operators can differentiate their services and overcome the constraints of proprietary vendor development timelines that is typical in today's IPTV environment, and leverage a more open model that allows for development by the operators own staff, third party developers or a more open vendor community.

Traditional IPTV development has been a closed exercise, primarily the responsibility of vendors based on proprietary architectures. Leveraging an open model, Nokia Siemens Networks is offering an intuitive Software Development Kit (SDK) that allows for third-party customisable User Interface development on HTML and Java platforms, operators can customize and enhance their offerings themselves. Nokia Siemens Networks is decoupling the User Interface layer from the application layer by using ready-to-use building blocks like so-called Scriptables and Plug-ins, allowing for Internet Web2.0 type applications to integrate within an IPTV system quickly and cost effectively.

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