Behavioural ad targeting network Phorm has lost another likely client РOrange has decided against it on privacy grounds. Orange's online ads SVP Paul-Fran̤ois Fournier said: "Privacy is in our DNA, so we need to be honest and clear about what we are doing. We have decided not to be in Phorm because of that. The way it was proposed, the privacy issue was too strong." Guardian News & Media had earlier considered adopting Phorm, too, but backed down over fears the privacy aspect didn't sit well with its brand image.

Other posts by :

1. Major banks support AST SpaceMobile
2. Fitch downgrades DirecTV debt
3. BBC: You’ll miss me when I’m gone
4. Some new US Starlink subs face $1,000 start-up fee
5. Project Kuiper beating OneWeb
6. OQ Tech gets Luxembourg 5G-by-Sat concession
7. Roskosmos: Heads roll, launch project scrapped
8. MDA under pressure over satellite order
9. SES backs C-band action from FCC

Categories: Advertising, Articles