The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts for the social-networking sector by around £250 million (E312m) by 2011. eMarketer said that “in spite of the media hype” around social networking worldwide-advertising spending has “not met expectations”.

The company has downgraded its projection for worldwide ad-spend on the sites to £2.15 billion by 2011, from a previous forecast of £2.4 billion.

However, eMarketer said that the growth rate of global ad-spend on social networking websites from a low base is impressive, with a 72 per cent year-on-year rise forecast for 2008 – taking the figure to £1 billion.

Other posts by :

1. Bank uplifts RocketLab
2. AST SpaceMobile’s BlueBird/FM1 en route to India
3. D2D satellite battle hots up
4. Eutelsat share price rockets
5. AST SpaceMobile recovers after Verizon agreement
6. Bank has mixed messages for AST SpaceMobile
7. EchoStar clears key regulatory hurdles for Starlink deal
8. Starlinks falling to Earth every day
9. 650 Starlink D2C craft in orbit

Categories: Advertising, Research Library