Gorillabox, a new fully managed mobile TV enabler, has launched with a proposition to stream video content to any mobile handset, anywhere in Europe and the US.

Central to the Gorillabox plan is a unique fixed fee commercial model, which will allow network operators, content owners, brand owners and ad agencies to take advantage of the benefits of mobile TV but without the hidden costs of the traditional revenue sharing model.

Christian Harris, founder and CEO of Gorillabox, says: “There's been a lot of hype around mobile TV. But we're looking to cut through that hype and show brands, content owners and mobile operators that mobile TV also makes commercial sense.”

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