High definition (HD) television owners are much more satisfied with the picture quality of HD television than they are with the amount or selection of HD programming, The Nielsen Company reported. According to Nielsen Media Research's 2007 High Definition Survey, 85 per cent of HD owners gave a 4 or 5 rating for picture quality but only 39 per cent provided the same rating for programming selection.

“Nielsen's High Definition Survey shows that HD technology is outpacing content, although networks do score high in consumer satisfaction,” said Steve McGowan, Nielsen Senior President Client Research Initiatives.

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