O2 Daisy now O2 Business
April 29, 2026
O2 Daisy is rebranding as O2 Business following the merger of Virgin Media O2’s Business division and Daisy Group in August 2025. In a press release the new brand stated it is “focused on helping UK organisations cut through complexity – making it simpler to connect, communicate and get things done”.
The business already serves thousands of customers across the UK, ranging from large enterprises to small and medium‑sized organisations. Its customer base include Sainsbury’s, British Sugar, the RFU and Southampton Football Club, alongside a significant presence across the public sector, including law enforcement, education and the NHS, encompassing GP surgeries and healthcare settings.
The new brand will have a phased introduction across customer channels and, brought to life through live events across the O2 Business estate, followed by a programme of roadshows in the coming months.
Jo Bertram (pictured), CEO of O2 Business, commented: “Most businesses don’t feel short of technology – they feel weighed down by it. Too many systems, too many suppliers and too much time spent trying to make everything work together. At O2 Business, we think it should be simpler than that. We’re breathing simplicity into the way business works by bringing connectivity and communications together in one joined‑up experience that just makes sense. When technology is easier to deal with, businesses get back time, focus and confidence – and that’s when real growth happens.”
The launch of O2 Business reflects a renewed focus on delivering a simpler, more joined-up experience for customers. Building on the combined strengths of Virgin Media O2 and Daisy, the business will seek to support organisations of all sizes by bringing connectivity and communications services into a more integrated, easy-to-manage environment.
Matthew Riley, Chairman of O2 Business, added: “UK businesses are the engine of our economy, but too many are being slowed down by complexity they never asked for. When organisations are tied up managing systems instead of strategy, productivity and growth suffer. Simplifying that landscape isn’t just a technical challenge – it’s a commercial opportunity. With our combined scale and expertise, O2 Business is uniquely positioned to help organisations operate more efficiently, unlock real value and compete with confidence in an increasingly demanding market.”
O2 Business customers will have access to a portfolio of connectivity, communications and IT solutions, combining Virgin Media O2’s network infrastructure with Daisy’s service and support. This includes cloud-based services, Teams Phone Mobile and a range of digital-first solutions, with further innovations expected in the coming months.