YouTube has announce an expanded partnership with Sesame Street to bring more of their celebrated content to families. In the past year, Sesame Street’s YouTube channels garnered more than 5 billion views, a 130 per cent increase year on year. Over half of the official channel’s YouTube watch time already happens on connected TV screens, […]
Sports fans in the US can now find games via YouTube TV in the Roku Sports experience. This new integration makes it easier than to tune into NFL games, including NFL Sunday Ticket, and more. And coming soon, YouTube TV will be accessible in content discovery destinations across the Roku platform, offering access to a […]
The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s Global Ad […]
The Barclays Women’s Super League (WSL) has announced new international broadcast partners for the 2025-26 season. The deals were facilitated in partnership with sports marketing agency IMG, which has been appointed WSL Football’s exclusive international media rights representative for its leagues in a new multi-year partnership. To meet this growing demand, 13 new international broadcasters […]
Disney will pay $10 million (€8.6m) to settle Federal Trade Commission allegations that the company allowed personal data to be collected from children who viewed kid-directed videos on YouTube without notifying parents or obtaining their consent as required by the Children’s Online Privacy Protection Rule (COPPA Rule). The proposed order would transform how the company […]
Sky Sports’ coverage of the Barclays Women’s Super League (WSL) will feature a range of enhanced viewing experiences and new studio content when the 2025/26 season kicks off on September 5th with champions Chelsea Women taking on Manchester City Women. With 90 per cent of all WSL matches live on Sky Sports and NOW (equating […]
The British Red Cross has partnered with multi-platform production company, social media agency and digital media network, Little Dot Studios (an All3Media company), to produce a new original digital content series, Closer to Home. The new three-part series captures the authentic reactions of a diverse mix of people as they watch crisis stories unravel onscreen. […]
Fox Corporation and YouTube TV today have announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business Network, Fox Weather, Fox Sports, FS1, FS2, Fox Deportes, Big Ten Network, the Fox network and all Fox Local Stations. Financial terms were not disclosed. The deal comes in the eleventh hour, […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]
The official Taskmaster YouTube channel has hits over one billion views and 1.94 million subscribers worldwide – making it the biggest British comedy show on YouTube. The Taskmaster YouTube channel has significantly grown in popularity since embarking on its pioneering release strategy in 2019. It has seen success internationally, particularly in North America, reaching over […]