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ITV launching Loose Women, Off Script visualised podcasts

ITVX is launching two new podcasts inviting audiences to immerse themselves further into the worlds of three of its most popular shows – Coronation Street, Emmerdale and Loose Women. Launching in March across ITVX and YouTube, Loose Women: The Podcast (produced by ITV Studios Daytime) and Off Script…Coronation Street & Emmerdale (produced by Lifted Entertainment, […]

February 20, 2025

Forecast: Streamers to spend $12.5bn on sports rights in 2025

Streamers will account for a fifth of global sports rights spend in 2025 according to Ampere Analysis sports media rights data. Their combined spend on sports rights is forecast to reach $12.5 billion (€11.9bn) this year. Much of this growth is driven by the expanding sports budgets of Netflix and Amazon, however, sports streaming platform […]

February 17, 2025

Hexagon Cup 2025 boosts YouTube, broadcast viewership

The Alpine Hexagon Cup 2025, held from January 29th to February 2nd at the Madrid Arena, has revealed that 2 million viewers tuning in via YouTube and an average watch time of 24:24 minutes – an increase of 29.8 per cent compared to 2024. Through its second edition, the event has established itself as the […]

February 17, 2025

Am I the Drama? from BBC Studios now on Funny Parts platforms

BBC Studios’ digital comedy channel, Funny Parts, has launched a new six-part digital series, called Am I the Drama? which can be viewed across the Funny Parts platforms, including Instagram, TikTok and YouTube, with new sketches being posted every Wednesday and Friday. The series, from Gobby Girl Productions is a compilation of two-minute, bizarre comedic […]

February 17, 2025

Ronaldo streaming Premier Padel P1 finals live on YouTube channel

Football superstar Cristiano Ronaldo will continue his backing of Premier Padel, the official professional padel tour, by streaming the finals day of the Riyadh Season Premier Padel P1 today (February 16th) on his official YouTube channel, which boasts over 74 million followers – with access available in 130+ countries worldwide. It follows his high-profile appearances […]

February 16, 2025

BBC News Sinhala launches YouTube channel

BBC News Sinhala has launched its channel on YouTube. The channel delivers a diverse range of content including interviews, explainers and short videos about issues relevant to Sinhala-speaking audiences, from politics and society to science, health and technology. BBC News Sinhala Editor, Ishara Danasekara, commented: “Our videos – especially original content from BBC News Sinhala […]

February 14, 2025

Paramount carriage fight with YouTube

Paramount seems ready for a carriage battle with YouTube.  “We have made a series of fair offers to continue our long-standing relationship with Google’s YouTube TV, providing subscribers access to the full array of Paramount’s entertainment, news and sports programming,” a spokesperson for Paramount told Deadline. “YouTube TV is attempting to pressure Paramount to agree […]

February 13, 2025

Data: Bluey tops YouTube and streaming in US

Australian animated hit Bluey was the most widely watched pre-school title on YouTube in the US in 2024, according to research from Digital i. Data shows that content from the official Bluey YouTube channel was watched by 24 per cent of US accounts in households where 0-5 year olds are present between December 1st 2023 […]

February 13, 2025

Channel 4’s social audiences thrive

Channel 4 has reported that YouTube audiences for full episodes of its hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs have grown by 169 per cent year on year. Newly released data for 2024 shows that Channel 4’s main YouTube channel saw higher average views per video than equivalent channels from […]

February 12, 2025

YouTube on more TVs than phones

According to YouTube CEO Neal Mohan, TV screens have overtaken mobile as the “primary device for YouTube viewing in the US”.  Mohan, writing in his annual letter from the CEO, said it is an indication that “YouTube is the new television.” “But the ‘new’ television doesn’t look like the ‘old’ television. It’s interactive and includes […]

February 11, 2025