Xumo integrates The Trade Desk’s OpenPath
Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a new way for advertisers to access Xumo’s streaming inventory through OpenPath, a direct supply path from advertising technology specialist The Trade Desk. This access enables advertisers and their agencies to seamlessly connect with Xumo’s ecosystem, which reaches more than 60 million monthly active users across streaming devices, smart TVs, and ad-supported […]






