WunderKIND Ads, a specialist in non-intrusive, user-first ad experiences, has unveiled details of its successful Connected TV (CTV) campaign in the US for Zales, a jewellery brand, powered by WunderKIND Ads and conducted in partnership with media agency Connect at Publicis Media, Xumo, the streaming platform joint venture between Comcast and Charter Communications. The national […]
Sabio, the LA-based ad-tech company, hasannounced the launch of its Creator TV FAST channel on Xumo Play, a free streaming service in the US. Xumo is a joint venture between Comcast and Charter Communications. Creator TV is acreator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to […]
Fairground Entertainment, a new studio and streaming distribution service focused exclusively on AI-generated content, has raised a $4 million (€3.58m) seed round from a syndicate of investors led by Viant Technology. Fairground will roll out its first wave of original feature-length programming in Q3, developed in collaboration with a cohort of creators using advanced AI […]
Bark TV, a multiplatform channel featuring 24-hour-a-day programming dedicated to dog lovers, is now available as a free ad-supported TV (FAST) channel on Xumo Play on the US. Bark TV offers feel-good content from a mix of original programming and licensed television series. “Bark TV has really resonated with viewers, and its launch on Xumo […]
Charter Communications, the US telco and mass media company, has reported that it slowed losses of pay-TV customers in Q1. The company, led by president and CEO Chris Winfrey, shed another 167,000 residential video customers during the quarter, compared to a year-earlier decline of 392,000. Charter had 12.7 million pay TV subscribers at the end […]
Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]
Xumo Enterprise, the B2B arm of the Xumo joint venture between Comcast and Charter Communications, has partnered with Cox Communications to integrate free ad-supported TV (FAST) channels into its linear guide to offer customers in the US more programming, at no additional cost. Cox follows Xfinity as the latest MVPD to integrate Xumo-powered FAST channels […]
Amuse Animation, a digital-first animation studio, has announced the launch of Car City Adventures, a fully localised 24/7 linear FAST channel on Samsung TV Plus. Now available in eight languages across ten countries, Amuse partnered with Xumo Enterprise, the business-to-business arm of Xumo that provides FAST solutions to the industry, on the development, creation, and […]
FuboTV, the sports-first live TV streaming platform, has announced the launch of its app on Comcast’s entertainment platforms Xfinity Flex, Xumo Stream Box and Xumo TV across the US. “Live sports is best enjoyed on the big screen – in fact, 95 per cent of Fubo viewers are watching their favourite content on connected and […]
Xumo and Comcast Advertising have released a joint report, The 2023 State of FAST, exploring the growing usage of free ad-supported streamingtelevision (FAST) among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans today. The report combines data insights from across Comcast Advertising and Xumo Play alongside custom research with […]