Xumo, the streaming joint venture between Comcast and Charter Communications, has announced the launch of a new advanced identity solution designed to help advertisers connect with audiences more effectively and confidently across Xumo’s streaming inventory. With the launch, Xumo can now offer advertisers more effective audience targeting, improved campaign measurement, and enhanced transparency, all while […]
Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]
Sabio Holdings, The LA-based ad-tech company specialising in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, today announced its owned and operated streaming network, Creator Television (Creator TV) has launched its AVoD offering on Plex and Xumo Play. The new AVoD offering on global media streaming company Plex, and Xumo Play, a […]
WunderKIND Ads, a specialist in non-intrusive, user-first ad experiences, has unveiled details of its successful Connected TV (CTV) campaign in the US for Zales, a jewellery brand, powered by WunderKIND Ads and conducted in partnership with media agency Connect at Publicis Media, Xumo, the streaming platform joint venture between Comcast and Charter Communications. The national […]
Sabio, the LA-based ad-tech company, hasannounced the launch of its Creator TV FAST channel on Xumo Play, a free streaming service in the US. Xumo is a joint venture between Comcast and Charter Communications. Creator TV is acreator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to […]
Fairground Entertainment, a new studio and streaming distribution service focused exclusively on AI-generated content, has raised a $4 million (€3.58m) seed round from a syndicate of investors led by Viant Technology. Fairground will roll out its first wave of original feature-length programming in Q3, developed in collaboration with a cohort of creators using advanced AI […]
Bark TV, a multiplatform channel featuring 24-hour-a-day programming dedicated to dog lovers, is now available as a free ad-supported TV (FAST) channel on Xumo Play on the US. Bark TV offers feel-good content from a mix of original programming and licensed television series. “Bark TV has really resonated with viewers, and its launch on Xumo […]
Charter Communications, the US telco and mass media company, has reported that it slowed losses of pay-TV customers in Q1. The company, led by president and CEO Chris Winfrey, shed another 167,000 residential video customers during the quarter, compared to a year-earlier decline of 392,000. Charter had 12.7 million pay TV subscribers at the end […]
Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]
Xumo Enterprise, the B2B arm of the Xumo joint venture between Comcast and Charter Communications, has partnered with Cox Communications to integrate free ad-supported TV (FAST) channels into its linear guide to offer customers in the US more programming, at no additional cost. Cox follows Xfinity as the latest MVPD to integrate Xumo-powered FAST channels […]