Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]
Elon Musk’s X social media platform has rolled out a new TV app, in a move that suggests that Musk is ready to take on YouTube. A tweet from the X Engineering account confirmed the news, stating: “The X TV app beta is now available on several app stores, with more platforms on the way”. […]
Comments made by critics of Brazil’s government on X has resulted in Starlink being banned in the country. There are a reported 250,000 users of Starlink in Brazil, and Elon Musk says that SpaceX will continue to support them and not charge a monthly fee while the dispute continues. Musk said: “SpaceX and X are […]
NetScout Systems has released findings from its H2 2023 DDoS Threat Intelligence Report that dissects trends and attack methodologies adversaries use against service providers, enterprises, and end-users. The information cited in the report is gathered from NetScout’s internet visibility at a global scale, collecting, analysing, prioritising, and disseminating data on DDoS attacks from 214 countries […]
The Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions 2024. The annual report, authored by Senior Research Associate Nic Newman, is based on a survey of 314 media leaders from 56 countries. The report suggests many media leaders are worried about their prospects in the year […]
Generative AI (GenAI) made significant progress in 2023, showcasing its prowess in crafting remarkably authentic content spanning text, imagery, and music. The evolution of this technology transcended traditional boundaries, infiltrating realms such as creative arts, automation, and tailored experiences. An analysis of influencer discussions on social media platform X has unveiled a curated selection of […]
Since the announcement in April 2022 that Elon Musk would be buying Twitter (now X), it’s safe to say that it’s become one of the most talked about social media platforms on the market. With name changes, new features being added (and removed) and plenty of controversy, it’s been a lively year for X. But […]
Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]
Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]
With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts – an increase of 33 per cent from 2022. The research […]