Advanced Television

World Cup

Poland: NENT acquires Women’s World Cup 2023

Nordic Entertainment Group (NENT Group) has secured the exclusive media rights to show the FIFA Women’s World Cup 2023 on its Viaplay streaming service in Poland. All 64 matches from the biggest tournament in international women’s football will be available to Polish fans live on Viaplay, which is the home of Europe’s best women’s football […]

June 16, 2021

Greece: Antenna TV scores World Cup 2022 rights

Following the tender process in Greece to acquire the media rights to the World Cup 2022, FIFA has awarded them to Antenna TV. Antenna TV will provide daily free-to-air coverage of the tournament, with at least 32 matches, including the opening match, quarter-finals, semi-finals and final, to be shown via its primary channel, Ant1TV. All […]

May 25, 2021

fuboTV launches content studio; LiveRamp partnership

At 2021 IAB NewFronts, fuboTV, the sports-first live TV streaming platform in the US, announced the launch of a branded content studio for advertisers, and a partnership with LiveRamp to enhance its addressable advertising capabilities. Through the new studio, advertisers can collaborate with fuboTV’s creative team to create custom branded content to air on Fubo […]

May 4, 2021

Hisense sponsors World Cup 2022

Chinese technology giants Hisense is to sponsor the upcoming 2022 FIFA World Cup in Qatar. Hisense gets the rights to present to its customers specially-created, video-on-demand programming using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform. The Qatar World Cup is due to take place from November 21st until December […]

May 4, 2021By Chris Forrester

Research: “Digital channels paramount for Olympics engagement”

The rescheduled Tokyo 2020 Olympic Games are now 100 days away. Research from GWI reveals that – with global sporting events now being broadcast on multiple digital channels, from social media to streaming services – consumers across the world will keep up with the Games via multiple different ways. US Millennials appear to be “all […]

April 15, 2021

RAI nets exclusive Italian TV rights to 2022 World Cup

Contrary to initial Italian press reports, RAI has been awarded the exclusive Italian multi-platform (TV, digital, radio) rights to the 2022 World Cup in Qatar. The Italian public broadcaster will broadcast all 64 matches, of which at least 28, including the opening match, the final and both semi-finals, will be carried on flagship channel Rai […]

April 10, 2021From Branislav Pekic in Rome

South Africa: SuperSport acquires World Cup 2022 pay-TV rights

All 64 matches of the FIFA World Cup 2022, to be held in Qatar, will be broadcast live on SuperSport after the broadcaster concluded a broadcast deal with FIFA. SuperSport’s pay TV broadcast rights extend to all platforms across sub-Saharan Africa. HD coverage will be across multiple channels with expert analysis, in-depth digital offerings, supplementary […]

April 9, 2021

fuboTV acquires South American World Cup qualifiers

fuboTV, the US sports-first live TV streaming platform, has acquired the exclusive live streaming rights to the Qatar World Cup 2022 Qualifying matches of South American Football Confederation. fuboTV says the agreement, a partnership with the 10 South American teams’ rights holders, strengthens its position as a sports-first live TV streaming platform and its offering […]

April 9, 2021

CONCACAF World Cup qualifiers on Paramount+

CBS Sports has announced an agreement for Paramount+, ViacomCBS’ subscription streaming service, to serve as the exclusive English-language home in the US of qualifying matches for the FIFA World Cup Qatar 2022 for the CONCACAF region of North America, Central America and the Caribbean. The deal, which comes into effect immediately, includes six away matches […]

March 26, 2021

FIFA on track despite pandemic

Covid-19 severely disrupted football at all levels in 2020, with the cancellation or postponement of leagues and FIFA’s football tournaments around the world. Despite the impact of the pandemic on the international match calendar and global economy, FIFA says that its revenue in 2020 exceeded its revised budget. In addition, preparations for its flagship tournament, […]

March 22, 2021