Advanced Television

women

WSL extends Sky, BBC deals

The Women’s Professional Leagues Limited (WPLL) has agreed the biggest broadcast partnership yet for women’s football in the UK & Ireland following a new rights agreement with Sky and BBC Sport. The new deal sees both broadcasters commit to the Barclays Women’s Super League (WSL) for a further five years in a deal worth a […]

October 30, 2024By Nik Roseveare

ITV extends Lionesses deal

ITV has agreed a new four-year record deal with The FA as they will continue to be the home of the Lionesses from 2025-2029. The deal will see the broadcaster air all of the England senior women’s teams qualifying fixtures for the FIFA Women’s World Cup 2027 and UEFA Women’s Euro 2029, as well as […]

October 29, 2024By Nik Roseveare

Women’s sport pays off for advertisers

GroupM, the WPP buying agency, says it has “exceeded” its goal to double the annual media spend on women’s sports programming. It had announced its intention to double its spend in the area earlier this year, in connection to the NCAA women’s college basketball tournament, which drew record-breaking ratings. Now it says it past that […]

October 29, 2024

BBC Women’s Footballer of the Year 2024 nominees announced

BBC World Service has announced the shortlist for the BBC Women’s Footballer of the Year 2024 award. Now celebrating its tenth year, BBC Women’s Footballer of the Year award sees an expert panel made up of current and former professionals, coaches and journalists nominate their top five players over the past year. The footballers shortlisted […]

October 15, 2024

Limitless powers Premiership Women’s Rugby

Limitless Broadcast, a provider of full remote and cloud content services, has kicked off the new Premiership Women’s Rugby (PWR) season with production company Buzz 16, showcasing a raft of innovations that elevates the coverage to new heights and supporting the new PWR vision to showcase how their athletes are “powered differently”. Building on the […]

October 11, 2024

Liber8, Mantis launch digital marketplace for women’s sport

Mantis, a provider of brand safety and contextual advertising solutions, has announced a  partnership with Liber8, a specialist digital women’s sports content and media company, to help power Liber8 Curate, a UK digital women’s sports content marketplace. Leveraging Mantis’ AI-driven contextual targeting technology, this collaboration aims to transform how brands engage with women’s sports audiences, offering […]

September 25, 2024

Women in Film & TV unveils expanded Leadership Programme for senior female leaders

Women in Film & TV (WFTV) is amplifying its commitment to female leadership with the launch of the second annual WFTV Fearless Leadership Programme, expanding this year’s cohort from 8 to 12 senior women blazing a trail across the industry. As the media landscape evolves, this programme, in partnership with Sunbelt Rentals UK and Ireland, […]

September 19, 2024

Analysis: Broadcast revenue growth potential for US women’s sports

Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]

September 4, 2024

BBC acquires Women’s Rugby World Cup 2025 rights

With a year to go until England kick off the opening match in the Women’s Rugby World Cup 2025, BBC Sport has announced an exclusive UK rights deal with World Rugby for live coverage in England. BBC Sport will broadcast coverage of the tournament across linear channels, with every match also available to watch live […]

August 22, 2024