Q2 2025 brought a number of notable television events to US audiences, such as the March Madness finals and The Masters. The TV political ad landscape also warmed up, as the Wisconsin Supreme Court race and the New Jersey gubernatorial primary captured major ad dollars. While linear TV remained the dominant viewing platform for these […]
The EW Scripps Company has announced a new, multi-year agreement with the Women’s National Basketball Association (WNBA) to continue airing regular season Friday night matchups on ION – the league’s Friday night national network home in the US since 2023. ION is available on pay0TV, connected TV, free ad-supported streaming platforms and over-the-air in more […]
The Las Vegas Aces and Scripps Sports have signed a multiyear agreement to make Vegas 34 the official broadcast home of the 2022-2023 back-to-back WNBA champion Aces. Under the new agreement, Scripps Sports will televise all non-nationally exclusive Aces games – with distribution on cable, satellite and over-the-air television. Financial terms are not being disclosed. […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]
The Women’s National Basketball Association (WNBA) has had a record-breaking year in 2024, thanks to Indiana Fever’s addition of rookie Caitlin Clarke. The hype around this young superstar has created rivalries that raised the intensity and competition of games, which has attracted more viewership from sports fans across the US and resulted in a new […]
The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]
TNT Sports and the Women’s National Basketball Association (WNBA) have announced a multi-year deal to air WNBA games in the UK and Ireland. Fans will be able to watch at least 16 regular-season WNBA games each season live and on-demand via TNT Sports and discovery+ as the 12 teams battle it out for the WNBA […]
Prime Video and the Women’s National Basketball Association (WNBA) have announced a multi-year rights extension in which Prime Video will continue to be the exclusive national streaming partner of 21 WNBA games each season, including the Championship Game of the WNBA Commissioner’s Cup presented by Coinbase. The 2023 WNBA Commissioner’s Cup attracted the largest audience […]
Analysis from Omdia reveals the FIFA Women’s World Cup to be the most valuable women’s competition globally in terms of media rights with revenues of $70-100 million expected in 2023. The research published ahead of the tournament which kicks off on July 21st identified seven of the top-11 most valuable women’s events are football league championships, reflecting […]