Mega, the Boorklyn-based AI startup, has announced an $11.5 million (€9.9m) Series A to scale a full-service AI growth engine for SMBs – a platform that replaces traditional agencies with a network of AI agents delivering predictable growth without the overhead. The Series A funding round was led by Goodwater Capital with participation from Andreessen […]
According to Nielsen’s proprietary data, nearly 46 billion minutes of women’s sports were consumed in the US in 2025. “There is a long history of incredible achievements of women athletes on the field of play and now they are being celebrated and watched by more people than ever,” noted Charlene Polite Corley, Vice President, Inclusive […]
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide Intelligent Content Platform to build meaningful connections with US sports fans. Across more than 300 NBA games per season, as well as the WNBA, Genius Sports will empower brand partners with premium, in-game ad inventory across […]
Q2 2025 brought a number of notable television events to US audiences, such as the March Madness finals and The Masters. The TV political ad landscape also warmed up, as the Wisconsin Supreme Court race and the New Jersey gubernatorial primary captured major ad dollars. While linear TV remained the dominant viewing platform for these […]
The EW Scripps Company has announced a new, multi-year agreement with the Women’s National Basketball Association (WNBA) to continue airing regular season Friday night matchups on ION – the league’s Friday night national network home in the US since 2023. ION is available on pay0TV, connected TV, free ad-supported streaming platforms and over-the-air in more […]
The Las Vegas Aces and Scripps Sports have signed a multiyear agreement to make Vegas 34 the official broadcast home of the 2022-2023 back-to-back WNBA champion Aces. Under the new agreement, Scripps Sports will televise all non-nationally exclusive Aces games – with distribution on cable, satellite and over-the-air television. Financial terms are not being disclosed. […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]
The Women’s National Basketball Association (WNBA) has had a record-breaking year in 2024, thanks to Indiana Fever’s addition of rookie Caitlin Clarke. The hype around this young superstar has created rivalries that raised the intensity and competition of games, which has attracted more viewership from sports fans across the US and resulted in a new […]
The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]