Cadent, the predictive advertising company, has announced the appointment of Taly El-Zmetr to the newly created role of Chief Operating Officer, effective immediately. This strategic move highlights Cadent’s rapid evolution and market growth, coupled with its commitment to enhance operational scale and enterprise-level client service. El-Zmetr ‘s appointment is a clear indicator of Cadent’s commitment […]
Disney Entertainment has made new leadership hires in its technology organisation. Adam Smith, Chief Product & Technology Officer, Disney Entertainment & ESPN, shared internally that he has hired two new Executive Vice Presidents (EVP) – Tony Donohue and Erin teague – as he continues to add to his leadership team. Donohoe joins immediately as EVP, […]
Nearly a quarter of US subscribers (23 per cent) spend over $100 (€92) per month on streaming and subscription services ($1,200+ per year), according to data from Bango. The Subscriptions Assemble study — which surveyed 5,000 US subscribers — reveals new trends, including Americans swapping their standalone subscriptions for combined ‘bundle’ deals. According to the […]
According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]
Sandbox Group, the London-based group operating a network of learning businesses, is collaborating with Walmart+ to offer its members an exclusive limited-time offer. As part of the offer, Sandbox’s learning and entertainment app for kids, PlayKids+, will be offered for 3 free months to Walmart+ members in the US, worth over $25 in value. The […]
US supermarket giant Walmart has agreed a deal to acquire smart TV company VIZIO in a deal worth $2.3 billion (€2.13bn). Walmart said the acquisition of VIZIO and its SmartCast Operating System (OS) would enable it “to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences. […]
NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]
While free shipping of online purchases remains the most valuable feature of retail membership bundles (RMBs) Amazon Prime and Walmart+, subscription streaming video services play an important role in how members perceive the bundle’s value, according to The Role of Video in Retail Membership Bundles report from home-video insights firm, Aluma. Prime Video is the […]
US retail giant Walmart says is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost. Walmart+ will remain $98 (€96.46) a year or $12.95 a month and include the Paramount+ […]
Walmart, the US retail chain, and Roku have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku. The new experience offers product discovery with a seamless checkout experience, enabling purchase directly at the […]