Cadent names El-Zmetr as COO
March 3, 2026
Cadent, the predictive advertising company, has announced the appointment of Taly El-Zmetr to the newly created role of Chief Operating Officer, effective immediately. This strategic move highlights Cadent’s rapid evolution and market growth, coupled with its commitment to enhance operational scale and enterprise-level client service.
El-Zmetr ‘s appointment is a clear indicator of Cadent’s commitment to building a robust operational framework that supports its expanding footprint. She will be responsible for strengthening the strategic alignment of solutions, operations, and partnerships across Cadent, ensuring seamless integration of data, inventory, and measurement for the world’s largest advertisers.
“As we continue to unify advertising, the complexity of our partnerships requires a new level of operational excellence. Bringing Taly on board is a pivotal moment for Cadent. We are not just adding a role; we’re making a definitive statement about our future,” said Nick Troiano, CEO of Cadent. “Taly’s proven leadership in building and scaling client-centric operations at world-class organizations will be a competitive advantage, ensuring our execution is as innovative as our technology.”
El-Zmetr brings over 25 years of experience leading global strategy and operations. In her most recent role as Vice President of Operations and Client Services at Walmart Connect, she was instrumental in developing the operational engine that supported a period of growth. Her experience in scaling the operational infrastructure at the retail media giant is directly applicable to Cadent’s mission of providing sophisticated, high-performance outcomes. Previously, she held senior leadership roles at Condé Nast and Pandora, leading international expansion, unifying global client services teams, and building scalable systems to support evolving advertising models
“Cadent has a unique and powerful position in the advertising ecosystem, with technology that seamlessly unifies the complexities of today’s campaign execution,” said El-Zmetr. “I’m thrilled to join at a time when the company is architecting its next stage of scale. My experience in building a world-class operational and client-centric foundation not only supports but accelerates Cadent’s ability to deliver on its promises to clients and partners.”
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