In the lead-up to retail and advertising’s busiest months, music video network Vevo, has released new research exploring consumers’ relationships with music videos and how this can influence buyer behaviour. Vevo’s survey of 2,000 UK consumers, fielded by OnePoll, comes at a time when brands are looking to capture the hearts and minds of consumers […]
The new ad-supported German streaming service, rlaxx TV, has partnered with Vevo to add Vevo Pop, the pop-genre music video linear channel, to its channel portfolio. rlaxx TV’s smart TV app functions like traditional TV, in which viewers can easily flip through various linear-programmed channels. Vevo Pop presents a curated offering, including official premium music […]
Vevo, the music video network, has released data to celebrate the 40th anniversary of music videos hitting the mainstream on August 1st 1981. This data, based on lifetime views across Vevo’s network, demonstrates the most popular music videos of each decade, both in the UK and globally. Since the first airing of Video Killed the […]
Vevo, the music video network, has announced that Richard Brant will join the company as Advanced TV Director UK & International. Brant’s newly established role aims to support Vevo Connected TV’s growth and build on its increasing momentum in the advanced TV market following recent partnerships with major TV players within the year, such as […]
Music video network Vevo has launched Afro Pulse, a premium advertising opportunity of specially-curated music videos by Black artists from all genres and career stages. While advertisers can buy this specific content set in time for this Black Music Month, Afro Pulse is an ever-green product for Vevo, now added to its regular sales suite, […]
Vevo, the music video network, has launched a new contextual ad targeting product, called Vevo Rewind. Through Vevo’s data-backed content recommendations, Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade, from the 1970s through the 2010s, in addition to targeting a specific genre or country. Vevo […]
Music video network Vevo has partnered with smart TV operating system VIDAA to launch the Vevo app on VIDAA-powered smart TVs, including models by Hisense and Toshiba. The app launch further solidifies Vevo’s competitive stance in the marketplace as Vevo grows its connected TV (CTV) and OTT footprint. The new Vevo app provides millions of […]
Music video network Vevo has integrated with Comcast advertising unit FreeWheel’s Strata platform. Vevo’s integration will enable Strata’s local spot buyers access to Vevo inventory for local markets. As the composition of the traditional TV audience changes, media agencies are looking for creative ways to augment their linear TV buys to reach consumers across new […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
Vevo, the music video network, has launched Vevo Pop, an ad-supported linear channel featuring pop-genre music videos, on Samsung TV Plus in the UK. The partnership builds on Vevo’s momentum and expansion into the UK market, bringing music videos back into the home to connect fans with their favourite artists. “In the US, we partnered […]