Advanced Television

Vevo

Data: Saltburn tracks see Vevo uplift

Following the debut of the Saltburn movie on Prime Video, the music video to Sophie Ellis-Bextor’s Murder on the Dancefloor (featured in the movie’s final scene) saw a 541 per cent surge in views in the UK, global music video network Vevo has reported. This equates to nearly 6.5x its average daily views. This spike […]

January 5, 2024

Taylor Swift most watched artist of 2023 on Vevo

Vevo, the music video network, has released its top charts of the year, rounding up the music videos and artists that saw the highest viewership on Vevo in 2023. “Vevo’s annual rankings show us the power and reach of visual storytelling for artists, as well as which music videos resonated with audiences the most this […]

December 12, 2023

Vevo reveals events that boosted music video views in 2023

Vevo, the music video network, has released its roundup of the top pop culture moments that drove music video viewership in 2023. “Vevo is at the centre of major pop culture moments, from what’s going viral on social media to awards shows on TV. Additionally, our vast global distribution means we are everywhere and audiences […]

November 30, 2023

Vevo partners with Publica

Publica, a Connected TV (CTV) ad server owned by Integral Ad Science (IAS), has announced a partnership with music video network Vevo. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximise CTV advertising revenue via the introduction of a programmatic unified auction […]

November 15, 2023

Study: Ads prosper being adjacent to premium content

Vevo, the music video network, and UK broadcaster Channel 4, have released the findings of a joint study, Retaining Trust and Quality in a Sea of Content.  The survey of 1,000 British consumers (ages 16-40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed within […]

September 28, 2023

Wham! music videos see major spike on Vevo

Vevo, the music video network, has reported a major spike in views of Wham! music video views on the back of the hit Netflix documentary on the celebrated ‘80s band released in June. The Wham! Vevo channel – which has racked up over 1 billion views since it launched – hit its all-time peak for […]

July 20, 2023

Vevo launches Extended Play

Vevo, the music video network, has announced the launch of their live performance series, Extended Play. The new franchise starts with a series of special live performances from Niall Horan, performing intimate versions of songs from his new album, The Show. Horan previously worked with Vevo in 2019, releasing studio performances of Nice to Meet […]

June 13, 2023

Samsung TV Plus updates mobile app

Samsung TV Plus has updated its mobile app with a fresh new user experience. As part of the update, and exclusive to the UK, Samsung will be launching a vertical video experience within the app. Rolling out to customers across May and June, it will allow users to scroll through short videos of their favourite […]

May 19, 2023

Vevo announces new partnerships, FAST channels

Vevo, the music video network, has announced new partnerships, programming updates, and brand sponsorship opportunities at its 2023 IAB Newfronts presentation in Sony Hall, New York City. During the show, Vevo showcased its ability to provide true national reach through its portfolio of FAST channels and apps across 35 CTV platforms. With a channel for […]

May 5, 2023

Vevo launches linear channels on Amazon Freevee

Vevo, the music video network, has announced an expansion of its partnership with Amazon to launch new Vevo FAST channels on Amazon Freevee in both the UK and Germany. The announcement comes following an initial launch on Freevee in the US in December. Vevo’s flagship linear channel, Vevo Pop, will be available in both markets […]

March 9, 2023By Nik Roseveare