WinZO, the Indian digital entertainment platform, has announced its launch in the US. The US debut follows WinZO’s successful foray into Brazil in 2023, placing the company at the intersection of three of the world’s four largest mobile gaming markets – India, Brazil, and the US – with a combined market size of $65–70 billion […]
AstroAgency, a strategic communications and market intelligence firm dedicated to the commercial space industry, is accelerating its expansion into North America, formalising two new transatlantic partnerships. UK-headquartered AstroAgency has signed two Memorandums of Understandings (MOU) with Voyager Technologies and Cislunar International, kicking off a six-month push to grow the firm’s connections and clients across the […]
DirecTV, the US broadcaster, has announced a multi-year, strategic and year-round collaboration with six US university athletic departments ahead of the 2025 college football season. This agreement includes some of the most iconic schools in all of college sports — Duke University, The Ohio State University, University of North Carolina at Chapel Hill, University of […]
With rising inflation and growing pressure on household budgets, US consumers are feeling the strain, especially when navigating an increasingly fragmented and costly TV subscription landscape. Since 2018, Hub Entertainment Research’s Monetizing Video has tracked how consumers prioritise spending across TV and streaming services, which services and features offer the best value. Key findings from […]
C15 Studio and MotoGP have announced the launch of the MotoGP Channel across the US, a dedicated 24/7 streaming destination delivering live racing, original programming and year-round coverage for the sport’s US fanbase. The MotoGP Channel, available immediately as a FAST service, is operated by C15 Studio and brings together live race weekends and a […]
Paramount, a Skydance Corporation, and TKO Group, the sports and entertainment company, have announced a seven-year media rights – agreement valued at $1.1 billion (€0.95bn) per season – which will see Paramount become the exclusive home of all UFC events in the US. Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 […]
Nearly half of all US adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations – and the platform where they tend to pay attention to ads the most. The data, conducted by Tenetic in conjunction with CivicScience, in July 2025 among 10,000 responses found that […]
Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum […]
A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the impact of advertising on US jobs and growth, finding that advertising powered more than 20 per cent of total US economic output while supporting 29 American million jobs last year. S&P Global Market Intelligence’s analysis – The Economic […]
The Corporation for Public Broadcasting (CPB), the US-funded public broadcasting organisation, will lay off most of its staff on September 30th and end its near-60 years of work helping sustain public media. Funding for CPB has ended because of decisions made by US President Donald Trump. A statement from CPB says that a small number […]