Truthset, a data validation company in the US, has announced a rollout of Record-Level Transparency (RLT) for data records it processes. The new capability empowers data providers to identify and sequester demographic files based on score quality. RLT is the first advancement in Truthset’s data quality product portfolio since announcing its Series A funding in […]
While no US streaming services are currently beating Netflix, Prime Video is ahead of the rest of the pack, ranking No. 2 for overall experience, content appeal and ad experience reports MX8 Labs. In a survey of over 5,800 respondents, 63 per cent say they’ve recently watched Prime Video, the highest share outside of Netflix […]
Time spent watching TV in the US during November reached a nine-month high, according to Nielsen’s The Gauge report, as viewing levels increased 5 per cent compared to October to record the largest monthly viewing total since February. TV viewership in the November interval was impacted primarily by sports, the presidential election and live streaming, […]
Parrot Analytics has contributed to the US Independent Film Audience & Landscape study, spearheaded by Keri Putnam at the Shorenstein Center on Media, Politics, and Public Policy, a Harvard Kennedy School research centre. The report provides an overview of the state of the independent film industry in the US, addressing untapped opportunities, systemic challenges, and […]
Rivada Space Networks has secured a contract from the US Navy. The contract’s value has not been indicated, and the new business comes despite Rivada not having any satellite capacity in orbit as yet. The contract will tap into Rivada’s plans for a highly secure, laser-linked constellation of satellites. The Navy contract requires Rivada to […]
The Advertising Research Foundation (ARF) has proposed a new framework for classifying how US households connect to TV. The new framework would replace the pay/BBO/OTA scheme the TV industry has relied on for years. Data from the DASH TV Universe Study, including the first wave of DASH 2024, underscore the continued mainstreaming of streaming television, […]
BAFTA has announced the 2024 BAFTA Breakthrough cohort, featuring 43 ‘must-watch’ creatives working in film, games and television, from across the UK, US and India. BAFTA Breakthrough is the arts charity’s flagship talent initiative supported by Netflix, providing a springboard to creatives spanning craft specialisms from costume design, production, casting, editing and games design, to […]
Deezer, the global music platform, has signed DAX, the advertising exchange from Global, as its exclusive ad sales partner in the US for audio advertising. Advertisers in the US will now be able to connect with millions of music fans on Deezer, while utilizing DAX’s smart targeting and effectiveness tools. Mazen Abdallah, VP of Brand […]
Around eight in ten Americans are concerned about misinformation in the news, according to research commissioned by the BBC with Yonder Consulting, which looks at attitudes around misinformation, and trust in news media. It also looked at the prevalence of news avoidance and how political leaning affected concerns around misinformation, trust and news avoidance. Deborah […]
The Drone Racing League (DRL), the professional drone racing property, has announced an expanded partnership with the US Air Force, its longest standing partner. The two are joining forces again to engineer the ultimate high-tech event, the DRL US Air Force Miami Invitational, debuting in 2025. This future-forward collaboration seeks to find the next generation […]