Samba, a specialist in media intelligence, has announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as Director of Product, leading the company’s AI product strategy, along with the full Bestever team. “The next era of advertising belongs to agents that can […]
Social media agency, digital media network, and multi-platform production company, Little Dot Studios (an All3Media company), has announced the promotion of Will Brown to Director of Client Development, US. Based in Los Angeles and reporting to Ben Arnold, Co-Managing Director of Little Dot Studios US, Brown will now lead the agency’s new business strategy. In […]
Marika Auramo, the Vodafone Business CEO, has said that her company is ready to scale up activity through satellite connectivity. Vodafone has a partnership agreement in place with AST SpaceMobile. “2026 will be the year satellite connectivity transforms business resilience and growth. As the technology matures, we’ll see it move beyond niche applications into mainstream […]
Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers — digital experiences that transform routine trips into immersive storytelling moments. Launched through Uber Advertising’s in-house Creative Studio, Journey Takeovers are timed to key cultural events and designed to leave a lasting impression. Journey Takeovers bring storytelling directly into the ride by weaving […]
Uber Advertising has announced the launch of JourneyTV Presents, delivering an enhanced in-ride entertainment experience in partnership with a roster of content partners to Uber riders on the move. JourneyTV Presents further enhance the JourneyTV tablet experience – providing riders with a wide variety of curated and relevant content, while giving publishers and advertisers more […]
Advertising measurement platform Happydemics has announced the appointment of Baptiste Graffin as VP of Sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin has over 12 years of experience in the industry, including eight years scaling businesses and building teams across the APAC […]
Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app. Journey Ads reaches […]
Analysts at consultants McKinsey, along with the World Economic Forum reporting from Davos in Switzerland, say that the space economy is projected to be worth $1.8 trillion (€1.72tn) by 2035. “Space is no longer a distant frontier; it’s woven into the fabric of our daily lives, from the morning weather report on your smartphone to […]
Bango has announced a partnership with Uber, to expand the reach of its membership programme, Uber One, by enabling bundling and Super Bundling partnerships around the world. Launching first in the US, Uber One will be available to bundle with mobile phone and broadband plans, and as an add-on through the Digital Vending Machine (DVM) […]
A survey of 1,005 US consumers commissioned by Forbes Advisor and conducted by market research company Prolific found the most popular type of digital subscriptions – and thus the ones perhaps least likely to get dropped – are streaming services, which 90 per cent of consumers subscribe to, followed by delivery apps (72 per cent) […]