tvScientific, the advertising platform for performance TV, has appointed Heather Carver as Chief Customer Officer. Carver brings more than 15 years of experience leading revenue and customer-facing organisations across the programmatic ecosystem. Most recently, she served as Chief Revenue Officer at Freestar, where she oversaw revenue strategy and expanded strategic publisher, demand, and technology partnerships. […]
tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]
Pinterest, the AI-powered visual search and discovery platform, has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. Pinterest will consequently combine its audience intent signals with a CTV engine, so marketers can measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly […]
PubMatic, Untapped Growth and tvScientific have announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results. This collaboration combines […]
tvScientific has appointed Teddy Jawde as Senior Vice President of Product Management. Jawde previously played a key role at Yieldmo, guiding the launch of new product lines, strategic partnerships, and differentiated ad formats that helped establish the company as a leader in creative-driven, attention-based advertising. In his new role, he will spearhead tvScientific’s product strategy […]
tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced the approval of a new patent continuation of its issued patent covering Scientific System and Method for Optimising Television Advertising. tvScientific’s patented technology automatically optimises TV advertising to meet advertiser-declared outcome goals, including cost per sale, cost per app install, cost per website visitor, […]
Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced that the company had raised $9.4 million (€8.6m) in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis. By blending synthetic retail data from a variety of […]