Advanced Television

tvScientific

tvScientific by Pinterest launches Certified Measurement Partner Programme

tvScientific by Pinterest, the Performance TV advertising platform, has announced the launch of its Certified Measurement Partner Programme, a new initiative designed to recognise trusted measurement providers that meet the company’s standards for accuracy, transparency, and performance across Performance TV campaigns. The ecosystem brings together trusted measurement and analytics providers to help advertisers better understand […]

July 9, 2026

tvScientific by Pinterest debuts Creative Advisor

tvScientific by Pinterest, the performance TV advertising platform, has announced Creative Advisor, a new AI-powered creative optimisation tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximise the effectiveness of their media investment. Creative Advisor analyses millions of creative elements using proprietary AI models trained on years of real-world CTV […]

June 15, 2026

Report: TV driving real-time purchases

tvScientific has released its 2026 Consumer Trends Report, based on a survey of 600+ US consumers across Gen Z, Millennials, Gen X, and Baby Boomers. The report finds that TV is no longer a passive, single-screen experience or an upper-funnel awareness channel, it is now a dynamic, multi-screen environment that directly drives discovery, consideration, and […]

April 24, 2026

tvScientific appoints Carver as Chief Customer Officer

tvScientific, the advertising platform for performance TV, has appointed Heather Carver as Chief Customer Officer. Carver brings more than 15 years of experience leading revenue and customer-facing organisations across the programmatic ecosystem. Most recently, she served as Chief Revenue Officer at Freestar, where she oversaw revenue strategy and expanded strategic publisher, demand, and technology partnerships. […]

February 10, 2026

Report: Performance TV is advertising’s #1 investment channel

tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry. According to the report, Performance TV (i.e. insights-driven streaming […]

January 29, 2026

Pinterest to acquire tvScientific

Pinterest, the AI-powered visual search and discovery platform, has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. Pinterest will consequently combine its audience intent signals with a CTV engine, so marketers can measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly […]

December 12, 2025

New PubMatic, Untapped Growth, tvScientific partnership

PubMatic, Untapped Growth and tvScientific have announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results. This collaboration combines […]

December 10, 2025

tvScientific appoints Jawde as SVP of Product Management

tvScientific has appointed Teddy Jawde as Senior Vice President of Product Management. Jawde previously played a key role at Yieldmo, guiding the launch of new product lines, strategic partnerships, and differentiated ad formats that helped establish the company as a leader in creative-driven, attention-based advertising. In his new role, he will spearhead tvScientific’s product strategy […]

October 7, 2025

Survey: 60% marketers pressured by holiday campaign outcomes

tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]

September 20, 2024

tvScientific secures TV outcome optimisation tech patent

tvScientific, the performance advertising platform for connected TV (CTV), has announced the approval of a new patent continuation of its issued patent covering Scientific System and Method for Optimising Television Advertising. tvScientific’s patented technology automatically optimises TV advertising to meet advertiser-declared outcome goals, including cost per sale, cost per app install, cost per website visitor, […]

August 20, 2024