iSpot.tv, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]
LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a […]
LG Ad Solutions and Tyroo, a regional adtech company in APAC, have joined forces to offer Connected TV (CTV) advertising solutions across the region. The partnership establishes exclusive reseller agreements for CTV native ad formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.Advertisers in these countries can now use LG Ad Solutions’ advanced targeting capabilities […]
Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming. The growth results at least in part to shifting approaches to advertising as brands strategically opt […]