Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have announced a strategic partnership to bring creative data into Marketing Mix Modeling (MMM). By integrating Vidmob’s creative data into Objective Platform’s advanced MMM framework, brands can make more informed, data-driven decisions about both their media allocation and creative […]
TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]
BBC News Swahili has officially launched its TikTok channel. The channel aims to deliver journalism to Swahili-speaking audiences across Africa and beyond, by providing trusted news in an engaging format that resonates with audiences. The BBC News Swahili TikTok channel will feature a range of short-form videos in Swahili covering politics, culture, society as well […]
WTFN, one of Australia’s leading independent production and distribution groups (Bondi Vet, Space Invaders, Emergency), has announced that Empire Talent, initially established to represent television talent, has been rebranded and relaunched as Radar Talent. Radar Talent will sit under Radar, WTFN’s rapidly growing digital business, and will be a new-style agency focused on the representation […]
A Nine Lives Media production for ITV1, ITVX, STV and STV Player, TikTok: Murder Gone Viral launched in 2024 and is one of ITV’s highest rated documentaries . The true crime brand returns for a second season later this year and continues with more compelling murder cases, each of which went viral on the global social […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
BBC Studios’ digital comedy channel, Funny Parts, has launched a new six-part digital series, called Am I the Drama? which can be viewed across the Funny Parts platforms, including Instagram, TikTok and YouTube, with new sketches being posted every Wednesday and Friday. The series, from Gobby Girl Productions is a compilation of two-minute, bizarre comedic […]
Channel 4 has reported that YouTube audiences for full episodes of its hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs have grown by 169 per cent year on year. Newly released data for 2024 shows that Channel 4’s main YouTube channel saw higher average views per video than equivalent channels from […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
Virgin Media O2 is urging parents and guardians to speak to teens about the risks of scam texts, as new research reveals a quarter (26 per cent) of 13-to-16-year-olds are likely to be lured in by a scam text. It comes as Virgin Media O2 blocked 168 million suspected fraudulent text messages over the past […]