Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]
IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Hub Entertainment Research’s Battle Royale study looks at all the entertainment sources Americans use – cable and streaming TV, social media, gaming, music, podcasts and more. Key Highlights from the latest survey include: Young consumers are more engaged with entertainment of all kinds. People under 35 have an average of eight entertainment platforms they say […]
Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]
In a study of choice in news, UK comms regulator Ofcom has identified concerns around the impact of online news ‘gatekeepers’ – particularly social media, such as Facebook, but also search engines and news apps such as Apple News and Google News. Ofcom’s report, Media plurality and online news, highlights how far these companies – […]
Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]
Eighty per cent of UK sports fans now want to watch sport exclusively on streaming platforms, as pay-TV customers continue to decline in the UK, according to the 2022 UK Sports Video Trends report from cloud video platform Grabyo. Pay-TV subscriptions have been high among sports fans in the UK, with pay-TV providers having exclusive […]
GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”. Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, […]
Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly US Media Consumption Tracker. It provides continuous insights into how Americans’ habits across television, audio, news, and social media continue to evolve. In addition, Attest conducted some further research into consumers’ attitudes toward Netflix’s plans to introduce advertising to […]
Smaller adult video-sharing sites based in the UK do not have sufficiently robust access control measures in place to stop children accessing pornography, regulator Ofcom has found in a new report. Ahead of its future duties in the Online Safety Bill, Ofcom already has some powers to regulate video-sharing platforms (VSPs) established in the UK, […]