Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
TikTok and La Liga, the Spanish football league, have announced the renewal of their partnership agreement, maintaining the platform’s role as a priority partner for innovation in digital content for the competition. The renewal of the agreement will see La Liga continue to offer exclusive content designed specifically for TikTok’s ecosystem – including key moments […]
IBC 2025 brought the world’s media, entertainment and technology community together in Amsterdam in a period of rapid transformation for the industry, uniting global players, disruptors and innovators. With 43,858 visitors, IBC’s show floor, stages and conference featured over 1,300 exhibitors and over 600 speakers showcasing new technologies, debating industry transformation, and building the relationships that will […]
Little Dot Studios (an All3Media company), has appointed Erik Jordan as its new VP, Content Strategy, US. Based in Los Angeles and reporting to Ben Arnold, SVP, Commercial Operations, Jordan will lead and scale the Little Dot Studios US Content Strategy team. In this senior role, he will drive the creative vision for the agency […]
OneGate Media has announced the launch of its new Digital Commissioning Initiative ‘Content Call’. The programme is open to production companies and content owners of all genres who want to maximise reach and monetise their content through YouTube distribution. Selected projects will be commissioned for OneGate Media’s fast-growing digital channels and benefit from a tailored […]
Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]
Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]
Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]
BBC News Pidgin has officially launched its TikTok channel, which aims to deliver high-quality journalism to Pidgin-speaking audiences across Africa and beyond. The BBC News Pidgin TikTok channel features a range of short-form videos in Pidgin covering politics, culture, society as well as science, health and technology. The service currently reaches around 800,000 people weekly […]
The countdown to Back to Hogwarts has begun, and this year’s festivities are set to be more magical than ever… Every September 1st, Harry Potter fans mark the iconic return to Hogwarts School of Witchcraft and Wizardry. Now, nearly almost a quarter of a century since the first film enchanted audiences, this beloved tradition has […]