A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]
BAFTA has announced the launch of BAFTA Playback, a new digital series presented in collaboration with Samsung, the Official Screen Partner of BAFTA. The series delves into career-defining moments and influences behind some of the most celebrated talents in film and TV, featuring commentary and clips curated by the actors themselves. Availble now on BAFTA’s […]
Integral Ad Science, the media measurement and optimisation platform, has announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business. TikTok Pangle totals over 380,000 global apps with a daily active […]
More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]
LBG Media, the youth-focused on-line publisher and video broadcaster, has reported a 10 per cent annual revenue increase to £92.2 million, and said it had enjoyed “strong” US growth. Investment analysts at Berenberg Bank said the company’s numbers were in line with market expectations. “The Direct business continues to deliver – it outperformed our expectations […]
People today are spending more of their free time online. Things that used to happen “in the real world” are now increasingly moving to phones, computers, and digital platforms – instantly and on demand. Faster internet and the rise of smartphones are pushing this change, with people expecting quick access to everything. Much of this […]
A fifth of US adults now regularly get their news from TikTok, up from just 3 per cent in 2020, reports Pew Research. During that span, no social media platform studied by the research centre has experienced faster growth in news consumption, a TikTok is primarily known for short-form video sharing and is especially popular […]
YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
September 30th is the deadline for the world’s biggest social media platforms – including Facebook, Instagram, Roblox, TikTok and YouTube – to prove to Ofcom they are walking the walk on children’s online safety. As part of the UK media regulator’s rollout of the Online Safety Act, the platforms most popular with kids will need […]