Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers. The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]
Prime Video has commissioned Boys of Tommen, a romantic drama series based on the BookTok sensation and internationally bestselling series by Irish author Chloe Walsh. The story has captivated readers worldwide with its lively characters and intensely romantic storyline and now, alongside the producers of The Summer I Turned Pretty, One Day and Twilight, Prime Video […]
TikTok and BAFTA have announced an expanded year round partnership for 2026, building on the success of recent Awards seasons and recognising the growing role creators play in how audiences discover and celebrate film and television. Over the past 12 months, #Movie has generated more than 40 million posts globally, up 81 per cent year on […]
YouTube has topped Nielsen’s US TV viewing charts since 2024, as creators secure high-profile studio deals that rival – and often surpass – those of traditional producers. Streamers are signingg major video podcast deals, and the buzz on 3-minute microdramas may finally deliver where Quibi fell short. Hub Entertainment Research’s Video Redefined study confirms that, […]
Warner Bros Discovery (WBD) and TikTok have agreed a partnership that will see exclusive mobile-first video content presented to sports fans across Europe throughout the Olympic Winter Games Milano Cortina 2026 on TNT Sports and Eurosport’s localised channels. As the Home of the Olympics in Europe, WBD will partner with TikTok to enhance digital engagement […]
NBCUniversal has revealed its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games. Spanning across distribution platforms, including connected TVs, streaming TV players, MVPDs and v/MVPDs, and social media, NBCUniversal says full lineup of partners will extend its coverage of the Games and drive comprehensive, cross-platform engagement for sports fans across […]
How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is the focus of a report released by the International News Media Association (INMA). Bridging the Audience Gap: News Brands + Content Creators explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven […]
A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]
During its annual Global Tech & Data Showcase at CES in Las Vegas, Disney+ revealed that vertical video will be coming to the streaming service later this year – similar to the short-form content delivered by the likes of TikTok and Facebook Reels. Disney announced in December 2025 it would be partnering with OpenAI to […]
FIFA and TikTok have announced an agreement that aims to bring football fans even closer to the action and excitement of the FIFA World Cup 2026 this summer. TikTok, the popular social media platform for mobile video content, will become FIFA’s first-ever Preferred Platform. This will lead to an enhanced level of collaboration and integration, […]