How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is the focus of a report released by the International News Media Association (INMA). Bridging the Audience Gap: News Brands + Content Creators explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven […]
A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]
During its annual Global Tech & Data Showcase at CES in Las Vegas, Disney+ revealed that vertical video will be coming to the streaming service later this year – similar to the short-form content delivered by the likes of TikTok and Facebook Reels. Disney announced in December 2025 it would be partnering with OpenAI to […]
FIFA and TikTok have announced an agreement that aims to bring football fans even closer to the action and excitement of the FIFA World Cup 2026 this summer. TikTok, the popular social media platform for mobile video content, will become FIFA’s first-ever Preferred Platform. This will lead to an enhanced level of collaboration and integration, […]
The 23rd Junior Eurovision Song Contest proved popular with young audiences around the world, surpassing 100 million views on TikTok for the first time and setting new records on Instagram and Facebook, reports the European Broadcasting Union (EBU). Broadcast on December 13th 2025, the Junior Eurovision Song Contest 2025 reached 16 million viewers across 14 […]
Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of the DV Authentic Attention product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. “There is no doubt […]
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of internet users in the UK and the US watch influencer videos at least once a week, with total viewing up 18 per cent since Q1 […]
Sky News is rebooting its Hotspots TV brands as a new digital-first format. The new Hotspots series takes viewers into some of the world’s most hostile environments with Chief Correspondent Stuart Ramsay, Special Correspondent Alex Crawford, and their teams as they navigate the dangers and complexities of frontline reporting. From dodging a gunfire in Syria to navigating […]