Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of the DV Authentic Attention product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. “There is no doubt […]
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 billion installs from over 39,000 apps and 9.6 billion remarketing conversions, the Index reflects a mobile ecosystem shaped by sharpening competition and a […]
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of internet users in the UK and the US watch influencer videos at least once a week, with total viewing up 18 per cent since Q1 […]
Sky News is rebooting its Hotspots TV brands as a new digital-first format. The new Hotspots series takes viewers into some of the world’s most hostile environments with Chief Correspondent Stuart Ramsay, Special Correspondent Alex Crawford, and their teams as they navigate the dangers and complexities of frontline reporting. From dodging a gunfire in Syria to navigating […]
Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist in contextual advertising technology, reveals that audiences want this experience to extend far beyond social media. According to the poll of more than 1,000 US consumers, 90 per […]
Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, with posts describing it as “patronising” and “sexist”. The channel launched on November 13th, but on November 16th – via X – Sky confirmed it has scrapped the offering, posting: “Our intention for Halo was to create a […]
Sky Sports has launched Sky Sports Halo, a new TikTok channel aiming to engage and entertain female sports fans. The channel provides a dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives. Sky Sports Halo seeks to build a welcoming community for female sports fans through […]
ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V, Live Addressable + will apply ITVs full suite […]
DAZN, the sports streaming platform, has announced a collaboration with TikTok that will see National League football streamed live and free via TikTok Live. On November 8th, Southend United will play Carlisle United – kicking off at 5.30pm – with the game streamed live on the DAZN National League TikTok channel, with no subscription required. […]