Sky News is rebooting its Hotspots TV brands as a new digital-first format. The new Hotspots series takes viewers into some of the world’s most hostile environments with Chief Correspondent Stuart Ramsay, Special Correspondent Alex Crawford, and their teams as they navigate the dangers and complexities of frontline reporting. From dodging a gunfire in Syria to navigating […]
Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist in contextual advertising technology, reveals that audiences want this experience to extend far beyond social media. According to the poll of more than 1,000 US consumers, 90 per […]
Sky Sports has canned its female-focused TikTok channel, Halo, after just three days following significant online backlash, with posts describing it as “patronising” and “sexist”. The channel launched on November 13th, but on November 16th – via X – Sky confirmed it has scrapped the offering, posting: “Our intention for Halo was to create a […]
Sky Sports has launched Sky Sports Halo, a new TikTok channel aiming to engage and entertain female sports fans. The channel provides a dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives. Sky Sports Halo seeks to build a welcoming community for female sports fans through […]
ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V, Live Addressable + will apply ITVs full suite […]
DAZN, the sports streaming platform, has announced a collaboration with TikTok that will see National League football streamed live and free via TikTok Live. On November 8th, Southend United will play Carlisle United – kicking off at 5.30pm – with the game streamed live on the DAZN National League TikTok channel, with no subscription required. […]
A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]
BAFTA has announced the launch of BAFTA Playback, a new digital series presented in collaboration with Samsung, the Official Screen Partner of BAFTA. The series delves into career-defining moments and influences behind some of the most celebrated talents in film and TV, featuring commentary and clips curated by the actors themselves. Availble now on BAFTA’s […]
Integral Ad Science, the media measurement and optimisation platform, has announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business. TikTok Pangle totals over 380,000 global apps with a daily active […]
More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]