PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the appointment of John Petralia as Chief Marketing Officer. Petralia will lead PubMatic’s global marketing organization as the company scales AI-powered advertising technology across premium connected TV (CTV), mobile app, and omnichannel media. His appointment comes as publishers and brands move from AI […]
The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, moving from industry discussion and alignment into action as the industry works to make programmatic TV easier to use at scale across Europe. Europe’s TV advertising market is at a critical moment. As broadcasters and streamers expand programmatic […]
Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a new way for advertisers to access Xumo’s streaming inventory through OpenPath, a direct supply path from advertising technology specialist The Trade Desk. This access enables advertisers and their agencies to seamlessly connect with Xumo’s ecosystem, which reaches more than 60 million monthly active users across streaming devices, smart TVs, and ad-supported […]
Vidmob, The Creative Data Company, has announced a strategic expansion of its DSP (Demand-Side Platform) integrations to include The Trade Desk and Yahoo DSP, building upon its established Amazon DSP and Google’s Display & Video 360 partnerships. This strategic move empowers media buyers to use creative performance signals to better optimise their display and video […]
Advertising measurement platform Happydemics has announced the appointment of Baptiste Graffin as VP of Sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin has over 12 years of experience in the industry, including eight years scaling businesses and building teams across the APAC […]
DAZN, the sports streaming platform, has announced a partnership with The Trade Desk, the advertising technology player, to innovate DAZN’s platform for advertisers across Europe through enhanced targeting capabilities and connectivity to DAZN’s premium inventory. DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with precision. Additionally, OpenPath will […]
OSN, an entertainment provider in the MENA region, has announced a partnership with advertising technology player The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s programmatic video inventory. Advertisers can now reach audiences at scale across OSN’s library of arabic and international […]
Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app. Journey Ads reaches […]
Bell Media and Disney Entertainment have announced new streaming bundle offers for the Canadian market that include Disney+, Crave, and TSN, slated to launch later this year. At launch, the new bundles provide savings for viewers when they combine services together, giving customers access to a vast selection of content, including HBO and Max Originals, […]
Programmatic media partner, MiQ, has announced the appointment of Marion Hargett as US Chief Revenue Officer. Joining from her most recent post as Vice President of Business Development for The Trade Desk, she brings with her 20+ years of transformative experience across programmatic, advanced TV,and digital media. In her new role, Hargett will enable data-driven […]