Coverage of The Open at Royal Portrush set new audience records, becoming the most-watched Open ever broadcast on Sky Sports, generating 21.2 million viewer hours across the four days – a 36 per cent increase year-on-year. Each day of the tournament achieved a record average audience for its respective round on Sky Sports, with year-on-year growth in both average and peak […]

The R&A has launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. One Club is […]

The R&A and Sky Sports have extended their partnership for live coverage of The Open, AIG Women’s Open, and elite amateur events through 2028. The announcement continues a partnership which started in 2016 when The R&A’s professional and amateur championships first featured as part of Sky Sports’ coverage of live golf, which includes the men’s […]

The R&A is inviting golf fans around the world to take part in a special celebration of golf’s original championship following the cancellation of The Open this year. ‘The Open for The Ages’ will bring together many of golf’s greatest champions for the first time to compete against each other over the Old Course at […]