Research carried out by Sortlist has revealed the TV ads which Brits have complained about the most, as well as the industries taking the majority of these complaints and the type of adverts receiving the most negative feedback. The most complained about ad of all time, with 5,523 complaints is Paddy Power’s 2015 campaign. The […]
Research from Choose finds 87 per cent of broadband and mobile customers are unaware prices may increase by as much as 10 per cent by April 2022. With annual price rises linked to inflation set to come into force over the coming months, almost half of respondents (46 per cent) did not know prices would be […]
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]
Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]
Ofcom has published the latest league tables on the complaints it receives about the UK’s major broadband, pay-TV and mobile firms. The quarterly report reveals the number of complaints made to Ofcom between July and September 2020, about firms that provide home broadband, pay-TV, landline telephone and pay-monthly mobile and pay-TV. Ofcom includes all providers […]
A poll conducted by the Official Charts Company and FindAnyFilm.com to celebrate Must See Movies 80s, part of the National Album Day celebrations, has found that Back To The Future as the UK’s favourite 80s movie. The poll was launched to mark Must See Movies 80s, a promotion that saw participating stores including Amazon, ASDA, […]
Research published by Ofcom reveals which UK telecoms providers are setting the industry standard for good customer service. The annual customer service report looks at how each of the major telcos providers performed last year on measures including customer complaints received, value for money and overall customer satisfaction. The data is based on how companies […]