ITV has announced its new Proximity Shopper addressable advertising offering and new elements to its Retail Match solution – providing increased targeting and insights for FMCG advertisers through ITV’s advanced self-serve addressable platform Planet V. Proximity Shopper, in partnership with Circana, a market insights company, is now available in Planet V. It provides a dynamic […]
InfoSum, the data collaboration platform, and ITV have announced the extension of their strategic partnership. This renewal follows four years of collaboration that has underpinned ITV’s addressable advertising capabilities. Since 2021, the partnership has enabled ITV to develop sophisticated audience targeting solutions without compromising viewer privacy. This is made possible by InfoSum’s decentralised technology, which […]
Virgin Media O2 and Tesco, owners of Tesco Mobile, have signed a 10-year renewal of their 50:50 joint venture. Two decades after it was first formed, Tesco Mobile has grown to be the UK’s largest mobile virtual network operator (MVNO), with more than 5.5 million customers. The renewal of the joint venture will ensure that […]
Samba TV, a provider of TV technology for audience data and omniscreen measuremen. has shared insights on holiday advertising in the UK. With the holiday season in full swing, retail brands are serving up massive advertising impressions to capture the attention of consumers. Key highlights include: Retail brands comprise half of the top brands leading […]
Channel 4 Sales has secured Tesco Whoosh as the new sponsor of its ‘Channel 4 Comedy’ strand of programming. The deal marks the first time Channel 4 has included YouTube inventory as part of a sponsorship and a first foray into TV sponsorship for Tesco Whoosh – the grocery retailer’s own delivery service. Commencing from […]
Over a dozen FMCG advertisers are now part of the trial of ITV’s new Retail Media solution, Matchmaker, launched in partnership with two of the UK’s largest retailers in November 2022. Matchmaker enables FMCGs who supply Boots and Tesco to enhance their VoD targeting by activating category shopper audiences on ITVX using their loyalty card […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]
ITV has announced new retail media partnerships with two of the UK’s largest brands among a raft of announcements at the Palooza gala. Created with Tesco’s customer data partner, dunnhumby, and Boots Media Group, ITV’s new Matchmaker service allows FMCG advertisers who supply both retail giants to enhance their VoD targeting with category shopper audiences […]
For advertisers, this is once again a tricky Christmas season. Prices are rising, bills are mounting up, and customers are inevitably tightening their belts. Would a cash-strapped public react favourably to the yearly flood of Christmas commercials? The early signs are an emphatic ‘yes’. System1’s Test Your Ad platform has been rating every new Christmas […]
Research carried out by Sortlist has revealed the TV ads which Brits have complained about the most, as well as the industries taking the majority of these complaints and the type of adverts receiving the most negative feedback. The most complained about ad of all time, with 5,523 complaints is Paddy Power’s 2015 campaign. The […]