In an average month in 2022, over a quarter (28 per cent) of Swedish households rented or bought TVoD content. Compared to 2021, TVoD has grown 15 per cent and is at a new record level, reports Mediavision. This also means that household spend on TVoD has increased by nearly six per cent in the […]
Kindred Group, under its flagship brand Unibet, has entered into a multiyear agreement to become an Official Partner of the National Hockey League (NHL) in Sweden. As part of the partnership, Unibet will have access to a myriad of marketing rights and tailored content that will enhance customers’ experience. Unibet already has a strong ice […]
While much of the world’s press recently focused on Virgin Orbit’s failed ‘horizontal’ aircraft launch of a batch of 9 small satellites from Spaceport Cornwall, other rivals are gearing up to tap into the growing demand for satellite launches. Sweden has claimed the crown as “mainland Europe’s first orbital launch site”. Ursula von der Leyen, […]
Agama Technologies, a provider of real-time observability and analytics solutions for video service quality and customer experience, has announced that Telenor Sweden has extended its Agama solution to provide observability, analytics, and insights on all types of OTT devices and aid its first-line customer care. The Customer Care app is a tailored application that allows […]
Swixer, a Scandinaviam production services company, has announced the appointment of Giulio Musi as Executive Producer of Drama & Commercials. Swixer is expanding its drama series, film and commercial production with the recruitment of Cannes Lions and Epicas award winning film producer and commercial director, Giulio Musi. His most recent credit is for producing the […]
Viaplay Group has been included in the S&P Dow Jones Sustainability Indices (DJSI) for the second consecutive year. The company has qualified for both DJSI World and DJSI Europe, maintaining its position in the top 10 per cent of media and entertainment companies in terms of sustainability performance. Viaplay Group is one of just six […]
Consumer payments for podcasts increased by 50 per cent during the third quarter of 2022 in Sweden, compared to the same period last year according to Mediavision. Consequently, annual revenue from consumer payments on the Swedish podcast market is expected to surpass SEK 150 million (€13.7m) in 2022. The advertising market has also grown, but […]
Mediavision’s Q3 analysis shows that 90 per cent of all 15-74-year-olds in Sweden view AVoD services at least once a week. This compares to the 75 per cent reach of SVoD services during the same period. Advertising supported services thereby qualifies as the category with the highest reach over the course of an average week. […]
Viaplay’s next Swedish thriller series will be ‘Jana – Marked for Life’, based on a bestselling novel by Emelie Schepp about public prosecutor and former child soldier Jana Berzelius. Created and directed by the acclaimed duo Felix Herngren (the Oscar-nominated ‘The 100 Year-Old Man Who Climbed Out the Window and Disappeared’) and Henrik Björn (the […]
The bestselling Swedish author Viveca Sten’s hit crime novels ‘The Åre Murders’ will be adapted as a drama series by Viaplay. Set in the simultaneously beautiful and bleak mountain landscapes of northern Sweden, the six-part show is produced by SF Studios in partnership with Viaplay and is directed by Joakim Eliasson (‘Honour’; ‘Gåsmamman’). Sten’s books […]