Advanced Television

svod

Australia: Ad-supported streaming surges

The Australian entertainment subscription market, which includes video, music and game services, grew by 5 per cent to 52.3 million services in the 12 months to June 2024, despite cost-of-living pressures and services’ increasing focus on profitability, according to new research by emerging technology analyst firm Telsyte. The Telsyte Australian Subscription Entertainment Study 2024 found […]

September 4, 2024

Forecast: Japan SVoD market to hit $5.6bn

The subscription video on demand service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 6.8 per cent from $4 billion (€3.6bn) in 2023 to $5.6 billion in 2028, driven by the strong growth in SVoD subscriptions and unique SVoD household penetration, and a steady rise in the average […]

August 29, 2024

Research: 42% US internet homes use an AVoD/FAST service

Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]

August 16, 2024

Data: UK SVoD homes hit 20m for first time

Barb has released data from its Establishment Survey showing that 20 million UK homes (68.7 per cent) had access to a subscription video-on-demand (SVoD) service in Q2 2024. This is a slight increase from 19.5 million UK homes (67.9 per cent) in Q1, and the first time more than 20 million UK homes report having […]

August 15, 2024

Report: Streaming rules in US as linear continues decline

Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]

August 8, 2024

Ofcom: UK streaming audiences have plateaued

Ofcom recently published its Media Nations report, which looks at the UK’s media landscape and how people across the country use and consume media across a range of platforms. The main findings show that younger audiences are watching less broadcast TV, while, overall, radio listening is on the rise. The report also highlights a number […]

August 2, 2024

Report: Americans moving away from TV bingeing

Consumer research platform Attest has released the findings from its fifth annual US Media Consumption Report which provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. TV & Streaming Trends (Most) consumers are spending less time watching, while live TV continues to plummet • Attest’s research finds that […]

July 18, 2024

Report: European VoD market set for slowdown

The Western European VoD market is forecast to reach €30.5 billion by 2027, up from €25.7 billion in 2024. However, this reflects a significant slowdown from previous years, with a CAGR of just 6 per cent, according to the VOD in Europe 2024-2027 Report by Rome-based consultancy ITMedia Consulting. Paid VoD (SVoD & TVoD) is […]

July 17, 2024From Branislav Pekic in Rome

Barb completes 7k home panel expansion

Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

July 17, 2024

Research identifies SVoD ARPU-driving factors

‘500 channels and nothing to watch’ is the familiar refrain of customers frustrated with expensive cable packages. In today’s streaming world, a similar question remains: with so many platforms and abundance of content from which to choose, what’s worth paying for? Hub Entertainment Research’s annual Monetization of Video study reveals that even with consumers feeling […]

July 16, 2024