Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]
According to analysis and research released by Media Partners Asia (MPA), consumer spending on video in Asia Pacific grew 9 per cent in 2020 to reach $58.3 billion (€48.3bn) in aggregate and is projected to rise 6 per cent CAGR to $79.3 billion. Growth in 2020 and in the future will be led by the […]
OTT subscription video platform Alchimie is partnering with Middle Eastern media giant Rotana Media Group jointly to publish, manage and distribute a new SVoD movie service, branded AflamPlus TV. AflamPlus TV will be distributed by Alchimie across its European SVoD network (excluding France) and will be available on all main digital platforms including the Alchimie […]
Western Europe will have 234 million SVoD subscriptions by 2026, up from 137 million at end-2020, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. Despite losing market share, Netflix will remain the largest SVoD platform. Netflix will have 74 million paying subscribers by 2026 – up […]
A report from Ampere Analysis shows the rapid rise of SVoD services in the US. There are now more subscriptions to services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ than there are people in the US. The pandemic and stay-at-home measures, the launch of new studio-backed subscription services, and
French global digital media brand Brut has launched SVoD service BrutX, initially in France, ahead of a European and worldwide roll-out within two years. Targeting young adults under 35 year-old, BrutX offers entertainment contents with films, drama and animation series as well as documentaries for a €4.99 fee per month. The ad-free service is available […]
Findings from Leichtman Research Group indicate that 82 per cent of US households have at least one streaming video service from eleven top direct-to-consumer (DTC) and subscription video on-Demand (SVoD) services; 51 per cent of all households have three or more of these services. However, not all of these services are being paid for directly […]
Eastern Europe’s SVoD sector is finally taking off, prompted mainly by launches by global platforms such as Disney+ and HBO Max, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research, who forecast 40 million SVoD subscriptions by 2026; up from 15 million at end-2020. From the 25 […]
A study by The Diffusion Group finds one-in-seven adult SVoD users co-watched a TV show or movie with friends or family via an online watch party during the pandemic. “The pandemic not only drove home media consumption, but accelerated the use of connected TVs and video-based chat,” advises Lauren Kozak, Senior Analyst and report author. […]
Social media platform SaaS provider Tubular Labs has released its SVoD 2021 report, The New Battlefield: How SVODs Leverage Social Video to Win the Streaming Wars, which looks at how TV streaming platforms are competing not only for audience engagement online but for paid subscribers and TV programming tune-in. Among the key takeaways from the […]