Advanced Television

svod

Research: US OTT moves towards maturity

The boom years for US OTT are over, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. US OTT TV episode and movie revenues will reach $82 billion (€75bn) in 2029, up from $74 billion in 2023. SVoD revenues will increase by only $2 billion to $55 […]

August 21, 2023

Forecast: Arabic SVoD subscriptions to boom

There will be 28 million SVoD subscriptions across 13 Arabic countries by 2029, up from 15 million in 2023, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Netflix will still lead the market, but local players will provide a strong challenge. “As some […]

August 17, 2023

Research: 83% US homes have ‘Big 3’ SVoD

Findings from Leichtman Research Group indicate that 83 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Prime Video and/or Hulu – compared to 83 per cent in 2022, 78 per cent in 2020, 69 per cent in 2018, and 52 per cent in 2015. Twelve additional streaming video […]

August 10, 2023

Report: Streamers see surge in user engagement

Streaming services experienced a surge in daily engagement per user in the first half of 2023, reversing the downward trend that started in 2021, as competition between services began taking a toll on the amount of time that consumers can spend on each streaming platform. That is the main conclusion of video streaming SaaS specialist […]

August 10, 2023

Archie’r Gallery now streaming on ZEE5 Global

ZEE5 Global, streaming platform for South Asian content, expands its Bengali library with the all-new blockbuster Archie’r Gallery. Directed by Promita Bhattacharya, the romantic drama stars Bonny Sengupta, Ayoshi Talukdar, Rajatabha Dutta, Abhijit Guha, and Sudeshna Roy in pivotal roles. After a successful theatrical release, ZEE5 Global takes the movie’s heartening story questioning old-school romance’s […]

July 31, 2023

15.3m Italians watched SVoD platforms in March

The number of unique users of SVoD platforms in Italy was 15.3 million in March 2023, stable compared to the previous month, but down from 16.7 million in the same month in 2022. A report by Italy’s National Communications Authority (AgCom), shows that Netflix maintained the leadership position with an average of 8.9 million unique […]

July 25, 2023From Branislav Pekic in Rome

Research: 35% US SVoD users set to trim subs

Research from Aluma Insights finds 35 per cent of US SVoD customers are spending too much on services such as Netflix and are looking to cut back. This represents a 40 per cent increase over 2022 and threefold that of 2019. Only 5 per cent are interested in spending more on SVoD services, down 38 […]

July 18, 2023

Study: Brands’ perception boosted by OTT ads

According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]

July 13, 2023

Research: Consumers have reached peak TV

The era of ‘peak TV’ is ending, and providers face substantial headwinds which may constrain subscriber growth, according to Hub Entertainment Research’s annual Monetization of Video survey, which indicates most consumers are now either at or near their maximum number of TV sources, and are not actively looking to spend more money on video entertainment. […]

July 11, 2023

LigaT to launch TV streaming service in Portugal

Portuguese ISP LigaT is launching a commitment-free streaming TV service in Portugal with three subscription packages. The TV Essencial pack offers exclusively national TV channels for €5.99 per month, while the TV Essencial Plus package combines both Portuguese and international TV channels for €7.99/month. A third package, called TV Plus, will subsequently be launched with […]

July 10, 2023From Branislav Pekic in Rome