The global gaming industry is expected to reach over 1.3 billion users this year, 91 million more than in 2023 and almost twice the figure reported in 2017. Although the number of gamers continues to rise, this massive user base seems to be spending less and less on gaming equipment, and this negative trend will […]

As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]

Data from Statista reveals that the minutes dedicated to watching game streaming platform Twitch are down year-on-year from 2021 to 2022. Additionally, minutes dedicated to watching Twitch are anticipated to diminish by 5 per cent in 2023 compared to the previous year. This would mark the second consecutive year that Twitch has faced a decline in […]