More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:

At the Television Critics Association Winter Press Tour, Disney+ showcased some of its upcoming series, including the Disney+ Original Series Big Shot, The Mighty Ducks: Game Changers, and presented a Q&A with Kevin Feige, Producer, President of Marvel Studios and Chief Creative Officer, Marvel, in support of The Falcon and The Winter Soldier. The streaming […]

Disney’s SVoD platform, Disney+, has rolled out its new Star brand in Europe, Australia, New Zealand, Canada and Singapore. Fully integrated into Disney+ in these markets, Star has its own dedicated brand page featuring a collection of general entertainment movies, television, documentaries and more, along with Star-branded exclusive originals and local productions being created for […]

As Disney+ prepares to launch Star, and with it a slew of more adult-orientated content, the platform has enlisted Stewie Griffin of Family Guy fame and The Mandalorian actor Pedro Pascal to help spread the information around the new parental controls services available. To make sure Disney+ remains suitable for audiences of all ages, the […]

Technology distributor Exertis has announced a partnership with cloud gaming platform Antstream Arcade across EMEA (Europe, Middle East, and Asia). The partnership will give Exertis customers access to Antstream’s retro games streaming platform, with thousands of iconic games to choose from. Just one account with Antstream can be used across multiple devices, from gaming consoles […]

Analyst firm Digital TV Research forecasts that the number of subscribers to Disney+ (294 million) will overtake the Netflix total (286 million) in 2026. However, Disney+ will only have more subscribers than

Disney+ has signed up nearly 95 million subscribers in just over a year. Disney’s latest quarterly results showed continued meteoric growth for the SVoD platform, which first launched in November 2019. Disney+ had 94.9 million paid subscribers as of January 2nd 2021, compared to 86.8 million in early December 2020. Disney+ far exceeded the company’s […]

Official figures published by the BFI’s Research and Statistics Unit reveal strong signs of economic recovery in UK film and high-end TV (HETV) production following months of suspended filming in the wake of the pandemic. The final three months have recorded a £1.19 billion spend in the final quarter of 2020, the second highest spend […]

Disney+ had one of its highest profile debuts to date this past weekend as its first Marvel Studios scripted TV series, WandaVision, premiered on the streaming service. According to data from Samba TV, 1.6 million US households watched WandaVision on Disney+ on January 15th through January 18th. Some 1.1 million households watched both of the […]