Streaming viewership continued to rise across the US in July 2025 as its portion of TV watch-time edged closer to the 50 per cent threshold, according to Nielsen’s monthly report of The Gauge – a snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly […]

Korea’s premium VoD market reached $1.1 billion (€0.94bn) in H1 2025, with paid SVoD subscriptions climbing to 24.5 million and 1.5 million net new additions during the period, according to insights from ampd, the measurement platform owned and operated by Media Partners Asia (MPA). Growth was concentrated among scaled leaders, while the introduction of connected […]

Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of its Ad Supported Gauge, an extension of The Gauge. Coinciding with the start of summer in many areas of […]

Netflix has posted that its Q2 2025 revenue stood at $11.08 billion (€9.5bn) – a 17.3 per cent increase on the same period last year. Operating income came in at $3.8 billion. The streaming giant attributed the strong quarter to “more members, higher subscription pricing and increased ad revenue,” adding that “all regions experienced healthy […]

In Nielsen’s 50th monthly report of The Gauge – a snapshot of total TV and streaming consumption in the US – streaming viewership surged again in June to represent 46 per cent of television usage. Time spent streaming was up 5.4 per cent over May, which was primarily driven by both a standout month for […]

When Squid Game premiered on Netflix in 2021, it quickly became a global phenomenon that transcended language barriers, shaped cultural conversation and broke records, with the streaming platform now referring to it as “the world’s biggest TV show”. Ahead of the third and final season, which debuts on June 27th, Netflix has shared some insights […]

Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]

A report from Ampere Analysis reveals the importance of South Korean content to Netflix globally, which accounts for 85 (or 17 per cent) of the top 500 most popular non-US shows and films on the streaming platform. Since 2023, South Korean content has been second only to US content for total viewing hours recorded, according […]

Netflix has released its latest Engagement Report sharing what subscribers watched on the streaming platform from July to December 2024. As announced in January, moving forward, Netflix will publish its bi-annual reports alongside its Q2 and Q4 earnings results. Introducing the report, Netflix said: “Engagement (i.e. time spent) is our best proxy for member joy. […]

EE has partnered with Netflix to bring the world of Squid Game 2 to life in Westfield White City, London from January 17th-19th. Attendees can immerse themselves in the iconic South Korean show and be in with the chance to win exclusive prizes, as the EE Studio transforms to mark the launch of the latest […]