Netflix: “Squid Game is the world’s biggest TV show”
June 24, 2025
When Squid Game premiered on Netflix in 2021, it quickly became a global phenomenon that transcended language barriers, shaped cultural conversation and broke records, with the streaming platform now referring to it as “the world’s biggest TV show”.
Ahead of the third and final season, which debuts on June 27th, Netflix has shared some insights on the show’s huge fandom and updated numbers on everything from record-breaking views to viral games:
- Squid Game has taken the world by storm, with nearly 600 million views to date across the first two seasons. Season 1 ranks as Netflix’s most popular show ever, while Season 2 set multiple records, including most views for a show in its premiere week and entering the Most Popular Non-English TV list in just three days.
- Squid Game Season 2 is Netflix’s largest season on social ever, with the full campaign to date amassing over 19.5 billion owned global social impressions, even before Season 3 has launched. The Red-Light, Green-Light clip on TikTok is Netflix’s top-performing video of all time on the platform with 128.6 million organic views.
- The iconic Mingle Game song Round and Round from Season 2 has over 1 billion owned global social impressions.
- On the App Store charts, multiplayer video game Squid Game: Unleashed climbed the ranks to become the #1 Free Action Game in 107 countries.
- Squid Game: The Experience has opened in five cities around the world: New York City, London, Madrid, Sydney and Seoul — each experience has been sold out since opening, and based on current ticket sales, Netflix will welcome over half a million visitors by the end of this summer. Squid Game: Survive the Trials will invite fans to face off against the Front Man at Netflix House in Dallas later this year.
- Duolingo, the language learning app, saw a 40 per cent increase in Korean learners just after Season 1 of Squid Game, underscoring the powerful connection between entertainment, culture and language learning.
- Squid Game was the first non-English series to win multiple SAG Awards, including wins for stars Lee Jung-jae and Hoyeon Jung.
- The global Season 2 campaign was recently recognized at Cannes Lions, winning Silver in the 2025 Media Lions competition. Duolingo was also awarded Silver for its partnership with Netflix and Squid Game in this year’s competition.
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