Entertainment companies are very different when it comes to their complaint, request and troubleshooting practices. How a platform handles these interactions can make or break a user’s loyalty – especially in an industry where efficiency and value for money are all about convenience. This encompasses everything from Netflix’s Tyson vs Paul disaster to games and […]

DoubleVerify (DV), the software platform for digital media measurement, has announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager. “DoubleVerify is driven to ensure media spend is protected […]

Channel 4 has announced the appointment of Rak Patel as its Chief Commercial Officer. In this newly created role, Patel will assume leadership of Channel 4 Sales, the commercial arm of Channel 4, with responsibility for driving the organisation’s advertising revenue. A key focus of the role is to accelerate the commercial elements of Channel […]

Online payment systems have become the foundation of many industries by offering a blend of convenience and security that traditional methods often struggle to match. These systems have grown beyond basic transaction tools into essential components that can influence business success and consumer trust. Their influence spans from the bustling corridors of global retail markets […]

Spotify, the audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform. And, while Spotify is not a social platform, it is looking to better facilitate community and connection between fans and artists, ntes WARC Media’s Platform Insights: […]

Programmatic media partner, MiQ, has appointed Zuzanna Gierlinska into its newly established role of UK Chief Commercial Officer. With a career spanning two decades, Gierlinska will lead MiQ’s commercial expansion including sales, account management and marketing. Gierlinska was instrumental in launching Oracle’s DMP SaaS solution across EMEA, establishing Spotify’s Programmatic Audio offering, and leading Google […]

Amplified Intelligence, a source for accurate attention measurement, and Spotify, have shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for targeted advertising. The initiative also highlighted the impact of, and relationship between mood and attention across all these advertising platforms. Key […]

A study by Juniper Research, experts in the fintech and payments markets, forecasts that the global number of digital video subscriptions will grow by 14 per cent over the next five years; rising from 3.1 billion in 2024 to 3.5 billion in 2028. This slow growth can be attributed to subscription fatigue in developed markets. […]

Streaming services have become a central hub of entertainment and education for students worldwide. As these platforms diversify their offerings, they cater not only to leisure but also to the academic needs of students, providing access to a wide array of content that can enhance both their learning experience and downtime. For students, choosing the […]