Reaching for the remote and hitting mute has become a match-day ritual for millions of UK football fans – and a new generation is rewriting how the game sounds at home. A study of 2,002 UK consumers, commissioned by AO, found that among football fans, almost half of them (49 per cent) admit to muting […]
Integral Ad Science (IAS), a platform that connects AI-powered media quality to real business outcomes, has announced a new episode-level pre-bid optimisation solution for programmatic podcast audio and video as part of its strategic partnership with Spotify. Starting this month, leveraging IAS Context Control, advertisers can seamlessly apply episode-level contextual controls in The Trade Desk […]
Channel 4 has announced that Wade Jastremski will take up the newly created role of Senior Sales Strategy and Operations Lead, supporting the broadcaster’s sales team and their future-facing strategy to drive revenue growth. Reporting into Jay Kassam, Head of Ad Sales Business Operations & Revenue Innovation, Jastremski will partner closely with sales leadership and […]
Hisense, the consumer electronics brand, has announced the launch of the Spotify app on all VIDAA-powered Hisense TVs, bringing the audio streaming subscription service directly to its smart TV platform. Hisense TV owners can now seamlessly access the full Spotify catalogue – including over 100 million tracks from some of the world’s best artists, along […]
Some 15 per cent of Sweden’s population aged 15–74, corresponding to 1.2 million people, listen to audiobooks on an average day during the first quarter of 2026, reports Mediaivison. Of these, just under 70,000 listen exclusively via Spotify, indicating that the service’s contribution to daily reach is still limited. “Spotify’s much-discussed entry into the audiobook […]
Moloco, a specialist in AI advertising, has announced the appointment of Dawn Ostroff to its Board of Directors. Ostroff brings years of leadership experience across media, entertainment, technology and advertising to the board. “Dawn has played a meaningful role in shaping the modern media and advertising landscape, and throughout her career has guided countless organisations […]
Video podcasts are rapidly becoming a mainstream form of video entertainment, with one in five internet users now watching them on social platforms, according to Ampere Analysis. As platforms compete for viewing time, low-cost, long-form video podcasts are emerging as a key battleground, with YouTube leading the trend. Their speedy growth highlights the increasing strategic […]
AudioUK, the body dedicated to advancing the podcast and audio industry, has announced the appointment of Chris Baughen as its new Chief Executive Officer. He will take up the role from March 30th. Baughen brings industry expertise with more than 20 years’ experience in spanning radio, streaming, digital audio and podcasting. He has held senior […]
In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]
Channel 4 has unveiled a digital comedy channel for original unscripted comedy – A Comedy Thing by Channel 4 – that will launch on Spotify. The digital-first ensemble channel will be made available to all Spotify users on mobile and desktop. The channel, from Strong Watch Studios,who are backed by Hat Trick Productions, brings a line-up of […]