Video podcasts are rapidly becoming a mainstream form of video entertainment, with one in five internet users now watching them on social platforms, according to Ampere Analysis. As platforms compete for viewing time, low-cost, long-form video podcasts are emerging as a key battleground, with YouTube leading the trend. Their speedy growth highlights the increasing strategic […]

AudioUK, the body dedicated to advancing the podcast and audio industry, has announced the appointment of Chris Baughen as its new Chief Executive Officer. He will take up the role from March 30th. Baughen brings industry expertise with more than 20 years’ experience in spanning radio, streaming, digital audio and podcasting. He has held senior […]

In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]

Channel 4 has unveiled a digital comedy channel for original unscripted comedy – A Comedy Thing by Channel 4 – that will launch on Spotify. The digital-first ensemble channel will be made available to all Spotify users on mobile and desktop. The channel, from Strong Watch Studios,who are backed by Hat Trick Productions, brings a line-up of […]

The music industry has long been defined by an extreme winner-takes-all dynamic. A small number of tracks, artists, and platforms account for the majority of listening and monetisation, while the vast majority of releases never break through. OC&C Strategy Consultants show, in their new AI Music: Artists vs Machines report, that AI has so far […]

Adform, the media buying platform, has announced the next step in its partnership with Spotify. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach $43 billion this year, this partnership is poised […]

In a new wide-ranging deal, video for sports podcasts including The Zach Lowe Show, The Bill Simmons Podcast, multiple shows from The Ringer, and more will be housed on both Spotify and Netflix. Pop culture series, such as The Rewatchables and Dissect, as well as true crime titles including Conspiracy Theories, are also part of […]

Zoo 55, part of ITV Studios, and Spotify, the digital music, podcast and video service, have announced a partnership which will see ITV Studios content available to Spotify users for the first time. It marks a continued expansion of video offerings on the platform. The partnership will see popular ITV Studios shows, beginning with episodes […]